Insight TICKETING SOLUTION


installation this year at the Aquaduct Racetrack, New York, which is a showcase opportunity for JCM Global alongside OEMs including Bally, IGT and SPIELO. Mr. Nieman also revealed that there's to be another (yet to be disclosed) major installation next year too.


The adaptability of the iVIZION is one of the major reasons for its success according to Mr. Nieman. “Flexibility is a key issue in the marketplace right now, that and the belief in our products that’s a legacy from the enormous success of the WBA, our classic workhorse validator, of which there is a staggering number on the market. However, with a finite memory, we saw the end of life for the WBA and the transition to the UBA six years ago with the opening of the Wynn casino in Vegas. OEMs and operators have confidence that we will now handle the transition to the iVIZION equally adeptly. The business has changed, with systems playing an increasingly important role. You have to ask the operators and OEMs where they want to go, as much as where they need to go, which is not the same thing. We have to make products that work in their environments on an operator-by-operator level.”


Note recycling is the hot product in Europe right now, with the AWP market


defined by the needs of operators to avoid coin and note starvation. JCM has a team of engineers sited in Dusseldorf working on products from the VegaRC to the UBARC and the newest iProRC, an evolutionary product that takes the UBA to a higher level of validation, with benefits such as anti-threading technology, established in the UBA. “We continue to develop our product range by working in concert with operators, who consider us their technology partners,” described Mr. Nieman. “Products such as iVIZION were born from those meetings. It’s an important company standpoint that our Japanese management team are prepared to head down all these avenues, despite the fact that some are inevitably blind alleys. I thinks it’s one of the true advantages JCM delivers to OEMs and operators. It’s not a corporate approach, it’s a mutual one.”


Despite the fact that validation is no longer the push-thru industry it once was, with validation companies selling to the end user as much as to the OEMs, JCM has maintained its first-person contact with all the elements in the chain. “Harrahs know that the person down on his knee on their floor is a JCM employee,” underlined Mr. Nieman. “There is an inherent filter involved when a third-party’s interpreting what has


“While we don’t ever see the


gaming industry abandoning cash,


ticket migration has proved that the


industry will accept new payment


systems, while the advantage of


mobile wagering is one of ease and


convenience. We are positioning ourselves for a future in which


government issued pieces of paper will not be the most


convenient means of payment.”


Tom Nieman, JCM Global.


happened in the field. We know that we hear about issues quicker and more completely by dealing with them ourselves. That's the culture of JCM. We licence on a direct basis, as we want to hear from the customer directly. That's just our way.”


Aside from the aforementioned products on the JCM stand at G2E, a surprising addition was the mobile wager wall, part of another alliance, this time with Japanese company, Techfirm, a specialist in mobile phone wagering. The JCM solution uses the smartphone, now residing in practically everyone's pocket, as a mobile wallet. Techfirm is a leading company in this area in Japan with already well established IP in this burgeoning new validation sector.


“While we don’t ever see the gaming industry abandoning cash, ticket migration has proved that the industry will accept new payment systems, while the advantage of mobile wagering is one of ease and convenience,” stated Mr. Nieman. “We are positioning ourselves for a future in which government issued pieces of paper will not be the most convenient means of payment.” Whatever the future holds for currency validation, JCM Global is positioned to stay right at the heart of gaming development.


December 2011 Page 59


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76