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Insight ITALY - MONEY MARKET


particularly so for change machines. The Comma 6a legislation states that game play is allowed only via coins with the max bet being one euro and max win 100 euros. Italians traditionally prefer using notes than coins from the lira days. Thus, players often need to change notes to coins to play. Many Comma 6a AWPs are in bars and restaurants where up to eight can be sited. The bar/restaurant personnel often do not have the time to change money… thus the demand for change machines. The market has grown rapidly in recent years and the continued strong presence of change machine manufacturers at the ENADA Rome exhibition underlined this (whereas many Comma 6a machine manufacturers did not exhibit in Rome).


The Comma 6b market has created demand for a further type of change machine – not just for changing money but to pay back winnings on the ticket. These are known as cambiavincite – changing back winnings.


Several change machine manufacturers were showing their solutions including Alberici, Baldazzi, Comestero, GeWeTe, Lunghi and VNE. The cambiavincite called Rock from Comestero received its world premiere as in Rome. GeWeTe had its own separate stand in Italy for the first time. Usually the company exhibits within the Merkur stand. GeWeTe gave positive feedback on the advantages of exhibiting separately. Two products stood out on


present players have to scan their winning ticket in a machine for the ticket to be registered. Then it is placed in the cambiavincite to receive the winnings. The next step is to gain approvals so that the winning ticket can be directly attained at the cambiavincite – but gaining approvals in Italy in the Comma 6b market is notoriously time-consuming.


The popularity of VLTs has led AWP manufacturers to push for a change in legislation, to create so-called mini VLTs out of the AWPs by doubling the stake to two euros and the corresponding max win to 200 euros. The plan is to be able to pay out any winnings above 50 euros in banknotes – thus creating a potentially massive market for banknote recyclers. As AWPs are very price sensitive, a low-cost banknote recycler would be preferred. This is the other side of the coin for the change machine manufacturers. They do not welcome the change as it could crush their major Comma 6a market.


their stand – the Mini Coin Recycler for the Comma 6a market and the Cash Recycler cambiavincite for the Comma 6b market. VNE once again had a large and very busy stand showing their change solutions for both market segments. At


(Middle) Salvatore Caserta and


Mereike Bolten of


GeWeTe. (Above) the Comestero team present the Rock.


Why have a change machine when the players can enter both notes and coins in such machines? The demand for change machines would surely fall as it would no longer be seen as essential to have one, but a luxury just to break large denominations bills into smaller ones. The general agreement is that if this Comma 6a+ market does come, then it would not become law for at least two years. A lot can happen in two years in Italy…


December 2011 Page 43


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