Insight KING OF SLOTS


prizes. Visitor favourite, was All That Jazz, which turns the bottom panel into a piano keyboard with the player having to follow the tune in order to rack up a higher bonus reward. It's simple and fun, and yet another way that Bally is personalising the experience for the player and getting them to interact on a totally different level with the games.


entertainment oozes from the new Grease title from Bally. "We are providing different audiences with games to suit their playing style and preferences," said Mr. Chacon. “Michael Jackson and Grease appeal to different markets, but our commitment to delivering the most entertaining experience remains exactly the same.”


Returning to more familiar, home-grown titles, Bally has poured as much attention and technical talent into these games as you'd expect, utilising its iDeck and U-Spin technologies in unique and captivating combinations. Betty Boo Fortune Teller contains no fewer than 15 different bonus events, though favourite was the palm reader, which has the player placing their hands on the iDeck, which then scans the palm, showing the result on the enormous Hammerhead display above. It’s a bonus that individualises the experience for the player, who can also select star signs from within the zodiac free games, with the result that the player feels interconnected with the outcome, as 90 per cent of people select their own star sign from the list.


Total Blast is a machine that does exactly what it says on the tin, using the iDeck to turn the screen into a shooting gallery, with the player firing at


all that Jazz


turns the ideck into a piano


keyBoard with the player’s


skill rewarded By Bonuses.


space ships and amassing not only a high bonus score, but one that can be recorded in a hall of fame, with players putting their name into the leader board (reminiscent of classic arcade game bragging rites) while the game blasts out rock anthem The Final Countdown by rock legends, Europe.


Racing through the titles on the stand in quick succession, Bally showed increasingly ingenious ways to incorporate the iDeck into the player experience. Fish’n for Loot, for example, used the iDeck to launch bubbles at the screen in a fishing-for-loot bonus. Skee-Ball provides all the fun of the fairground, with players using skill to launch balls from the iDeck into familiar shaped targets on the upper panel, with points gained rewarded with redemption tickets that players can use to select from a range of different


In addition to its range of International slots, Bally singled out a selection of games that it's targeting at the Australian market. Having expanded its offering into Australia only recently, and having now set up a full team and office in the territory, led by veteran Ron Jeffery, Bally launched a series of new games and cabinets at G2E designed to appeal to this mature market. "Our latest releases in Australia are performing very strongly," described Mr. Chacon. "Games such as Wild Huskies, Emerald Falls are part of our core video range here in the US, which we are delivering into the Australian market with our V32 cabinet. In addition, we have added our Quick Hit Las Vegas themes, which offer the same performance as Quick Hit Platinum, a title that has been a true global performer for Bally in every market. Here we are offering our latest core video titles, latest cabinet and new Alpha 2 platform to show the range of quality titles we can offer the Australian market."


Having installed a game development team in a new office location in Sydney, Bally is putting a lot of effort and resources into developing its slots and systems offer into the territory. The combination of Bally's games and systems has been a hugely attractive proposition in markets around the world, with its Elite Bonusing Suite and iViEW DM taking the player experience to the next level. At G2E Las Vegas, Bally showed yet another addition to EBS, Virtual Racing. Players can add themselves into the horse racing event, betting on their favourite horse while continuing to play their slot machine, with a choice of pop-in windows keeping them abreast of all the sporting action right up to the winning post.


At the show the company also announced the launch of Bally Interactive, a topic covered in the news section of this issue, but one which will have a profound effect on the way that casinos interact with their customers. The acquisition earlier this year of Microlabs, a specialist in the creation of mobile applications, enables operators to create their own custom Apps, which can together games on the casino floor and online. While this might be a new division of the company, Bally Interactive totally sums up the experience on the stand at G2E.


December 2011 Page 31


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