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News INTERNATIONAL UPDATE


Bally Technologies has named David Durst Western Region Sales Manager – Bally Systems. Before joining Bally, Mr. Durst served as Senior Sales Account


Executive for Aristocrat Technologies, where he was responsible for gaming systems sales in the Northwest, US. Prior to that, he spent more than 20 years in various roles, including Director of Systems Sales, with International Game Technology.


Bally offers unique solution


Italian concessionaires press for the approval of Bally’s innovative VLT product range


VLTs continue to exceed expectations in Italy, despite a shortage of games and lack of variety on the floors of the mini- casino locations that have grown up across the country in the last 12 months. Multiple locations contain the same cabinets housing the same mix of games thanks to an approvals bottle-neck that has restricted the choice and variety for players in the market.


One of the criticisms levelled at VLTs and server-based games in general, is a lack of differentiation of the cabinets from one machine terminal to the next. In a market looking to define VLT gaming as an upmarket casino experience as opposed to Comma 6a street gaming, there's little to mark out and differentiate the two markets in terms of machines.


On the stands at ENADA Rome, Bally Technologies remained in a holding pattern of homologation limbo, with its massively distinctive games dominating the stands of concessionaires across the exhibition, having chosen a series of unique hit titles from its portfolio to enter the VLT market in Italy. “Locations in Italy have really grown into casino VLT environments,” stated Bally Technologies Marco Herrera at ENADA Rome. “As a result, concessionaires are looking for machines that define their locations as upmarket casino destinations and I believe that we are the only ones delivering a truly authentic casino product to Italian players right now. We have a product that is unique and proven in casinos around the world.”


The continuing delay in the approval of December 2011 Page 20


Bally Technologies’ Marco Herrera pictured at the Rome ENADA exhibition on concessionaire


Sisal’s stand with the company’s unique range of


VLTs for the market.


Bally's products for the VLT market is an obvious frustration for concessionaires, as AAMS’ decision to conduct homologations in-house has created a bottle-neck that has affected all but a handful of suppliers. “I think Greece's move to enlist the help of external testing houses, such as GLI and BMM, will have a profoundly different impact on the Greek market as it opens,” stated Mr. Herrera. “Right now in Italy we are confident that we will now pass quickly through the homologation process and begin to roll-out our machines as part of an impressive pipe-line of games for now and the future, with multi-game products waiting in the wings too.”


Inspired agrees DigiDeal deal with TCSJohnHuxley


Inspired Gaming Group (Inspired), the global supplier of server-based gaming products, has signed of significant distribution agreements with DigiDeal and TCSJohnHuxley. The agreement enables DigiDeal and TCSJohnHuxley to supply Inspired’s server-based casino terminal Sabre with new HD electronic content for Roulette and Baccarat in specified regions of the US.


Inspired’s slant top Sabre terminal incorporates a 26ins. widescreen with many unique features, including a HD primary display and second ‘Player Portal’ screen for game results and analysis. The terminal is fully customisable


and can be adapted to suit the design theme of any casino, with many high-end specifications available for luxury venues.


Luke Alvarez, CEO at Inspired added: “Sabre is the perfect product for us to successfully launch Inspired to the US market. Exhibiting at G2E Vegas and signing two significant distribution deals with respected partners is an exciting position to be starting at. We place great value on the successful heritage and solid reputations of Digideal and TCSJohnHuxley and our shared dedication to innovation in gaming will, I have no doubt, ensure the success of these partnerships.”


Great Hotels of the World, the London- based hotel sales and marketing alliance, has announced the incorporation of new members, adding to its collection. Club Hotel Casino Loutraki, Greater Athens, Greece. According to the Great Hotels of the World literature: “When booking an event at Club Hotel Casino Loutraki, a world of leisure, entertainment and relaxation awaits. The hotel overlooks Loutraki beach - renowned for its mineral springs - and has something for everyone.”


Genting Bhd’s plan for $3.8bn casino and hotel complex along Miami’s Biscayne Bay has turned into a fight over gambling and jobs pitting the Malaysian developer against Native American interests, local hoteliers, restaurants and betting parlours. Florida lawmakers will take up bills in January to allow three casino licences in Miami-Dade County and Broward County to the north for companies investing at least $2bn. Florida already allows gambling at seven casinos run by the Seminole Tribe and one by the Miccosukee Tribe of American Indians. It also permits poker at horse and greyhound tracks, jai- alai frontons and other sites. Slot machines are offered at five places in Miami-Dade and Broward. According to the Seminoles, competition from operators such as Genting will cost Florida millions in lost revenue from the tribe, whose headquarters is in Hollywood, north of Miami. Genting, whose 10,000-room Casino Genting in Malaysia is the world’s largest by number of accommodations, has already begun to buy Miami properties. The first was the 14-acre bayfront site of the Miami Herald newspaper for $236m in May. In New York City, Genting’s casino at the Aqueduct racetrack in Queens, which opened in October, estimates it will contribute $350m a year to the state for education. A destination resort, such as the 5,200-room complex Genting proposes, may bring Florida as many as 100,000 jobs.


Olympic Entertainment Group has reported profit more than doubled in the third quarter of 2011, helped mainly by improving revenue in the Baltic countries. Net income rose to €5.6m ($7.7m) from €2.2m a year earlier. Revenue rose 14 per cent to €31.4m. Sales rose 30 per cent in Latvia, 20 per cent in Lithuania and 12 per cent in Estonia. Sales in Poland declined seven per cent, while revenue in Slovakia increased 25 per cent. The Group is also known to have invested a part of its profits of the previous quarter in gold, becoming the third largest gold owner in Estonia after Tavid and the Bank of Estonia


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