Insight EXPERIENCED PLAYER
alive and kickinG
Aristocrat Technologies’ stand at G2E buzzed with stunning new IP brands, Apps, system technology and amazing standalone games
Aristocrat Technologies approached this year’s Las Vegas showcase underlining its aim of ‘creating the world’s greatest gaming experience, every day’. As visitors to its multi-faceted G2E booth witnessed, the gaming experience was not just confined to the dozens of new player-led game concepts on display, but also in the growing number of ways that players are able to enjoy their content. Just as evident was how Aristocrat is, more so than ever, drawing on its own vast experience of over 50 years to help realise this vision.
With a total of 258 games being shown, there was no shortage of innovation in the company’s traditional heartland of Class III gaming products, with multi-site and wide area progressive, linked, community and standalone categories all featuring a host of new creative ideas adding more interactivity and immersive gaming experiences.
Licensed and proprietary themes were expanded across the range whilst Aristocrat unveiled its new VIRIDIAN Hybrid concept with a modern twist that harnesses the full flexibility of video graphics. A 5-reel stepper base game is complemented by full-screen video and a 3- reel stepper bonus, courtesy of Active Reel Technology reel blocking.
Stood tall against the complex combination products are a number of new standalone releases, each with their own unique form of player appeal. These include a swathe of new Feature Top Box games, 6-reelers, a multigame option, the Reel Tube category and further extensions to Aristocrat’s Mega Pay, REMIX and Win Your Way lines.
Aristocrat has also been busy adding some of its top performing MK6 games to the growing library for the GEN7-powered VIRIDIAN WS (widescreen) and Vii Slant cabinets, while at the same time developing a range of supporting games for existing categories.
“G2E heralds the beginning of a new season,” explained William Wilsnagh, Managing Director – Europe & Africa. “Customers from across the globe come
December 2011 Page 36
(Right) William Wilsnagh,
Managing Director, Europe and Africa, Aristocrat
Technologies. “With operators
having enthused over so many of Aristocrat’s
fabulous new concepts, our
regional selection
process continues in earnest. An
added bonus for us from a European perspective is that
we will also benefit from performance data of early US trials.”
and share their views on games they would like to see in their venues. The insight we have gained from them will help guide our forward planning.”
He added: “With operators having enthused over so many of Aristocrat’s fabulous new concepts, our regional selection process continues in earnest. An added bonus for us from a European perspective is that we will also benefit from performance data of early US trials.”
“In order to provide players with the world’s greatest
gaming experience every day, we must seek every
opportunity to
deliver our content in a way that suits
them best. In doing this, we also create new opportunities for land-based operators to
engage with their customers outside
of their venue walls, connecting their in- house and remote entertainment
along the way.” Nick Khin,
President of the Americas & EMEA.
Aristocrat used G2E to launch the Aristocrat Live Network (‘Alive’), an advanced technology infrastructure designed to power its games across a number of distribution channels incorporating both paid and fun-to-play formats globally. On-stand demonstrations showed one of the company’s classic Class III games, 5 Dragons, deployed through Download & Configure, nLive- Online, VLT and mobile platforms.
The inter-connected theme was further boosted by new modules being added to the Oasis 360 casino management system; nCompass, nRich and nVision bringing greater flexibility, control and bonusing ability to operators’ fingertips.
Class III launch highlights included:
l MSP/WAP licensed games – Tarzan: The Adventures Return (sequel to the top performing North American game, Tarzan: Lord of the Jungle), Mission: Impossible 2 and Superman.
l Linked jackpot games – Sherlock Holmes, Gold Class Cash Express and Outback Jack.
l Community games – Crazy Taxi, Where’s The Gold and Caribbean Treasure.
l Feature Top Box games – JAWS Bounty Hunter, The Mummy and Victory Quest.
l VIRIDIAN Hybrid games – Indigo Cove, Diamond Destiny, Ruby Saloon, Persian Prize, Pixie Riches, Zorro: The Legend Returns and Zorro: The Mask and the Rose.
l New game categories – Reel Tube (Mad Professor and Pharaoh’s Prize), Storming Jackpots (Indigo Cove), Ultra Spin (Diamond Destiny and Ruby Saloon), Winning Wishes (Persian Prize, Pixie Riches and Tahitian Treasures), 6-reelers (Wicked Winnings III and Samurai’s Honor) and Multi- game (Wonder 4).
l Standalone Progressives - Barbershop (TSAP), Bee Challenge and Jackpot Catcher (DSAP).
l Existing category support – Diamond Hunter, Fortune Firecracker, More Pearls, Rise of the Incas, Tiki Sun (Mega Pay); Lady Buccaneer, The Amazing Dave and Touch of Magic (REMIX); 50 Dragons and Miss Kitty (Win Your Way).
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