SERVERS
CASE Study SOLUTIONS
SERVICES
DATA CENTER EXPANSION MADE PAINLESS A Trusted Partner Simplifies It All
AddThis is known as one of the Web’s largest infrastructure platforms, providing powerful, easy-to-use engagement tools and services for advertisers, publishers, and brands looking to power their media strategies with Web search, site, social, and sales data. Supporting 14 million domains, 1.3 billion unique users per month, and ten terabytes of data created per day, AddThis knew they’d have to expand their infrastructure to meet the growing needs of their customers. They turned to the experts at the PC Connection family of companies to build out a solution to scale the compute capacity of their data centers and create a more robust network.
KNOWING WHO TO CALL AddThis is the most widely used content engagement and analytics platform on the open Web. Their tools streamline social engagement across platforms and optimize the user experience by surfacing the right tools at the right time. Solutions include sharing, following, welcome messages, and tools for recommended content that help website owners personalize and maximize content engagement.
With 140 employees spread out across the U.S. and two main data centers on each coast, AddThis runs approximately 1500 total servers. Andy Tomasello, Director of Operations for AddThis, called PC Connection right away when his team began planning the coming year’s infrastructure expansion. Previously, PC Connection had helped them deploy a number of servers, and the partnership has only grown stronger from there. “PC Connection is a huge partner for us,” Tomasello said. “We work with them almost daily, [and] we trust them quite a lot. So our first call was to PC Connection to … get the ball rolling.” After Tomasello outlined a specific set of needs for the infrastructure expansion, the PC Connection team went to work by first performing an in-depth assessment of the current environment. They then took the analysis from that assessment and searched the market to put together a range of products and solutions that would meet the company’s needs.
A UNIQUE ENVIRONMENT
TO LEARN MORE, WATCH THE ADDTHIS VIDEO CASE STUDY AT
www.pcconnection.com/AddThisDataCenter
“We use no virtualization at all in our environment,” Tomasello explained. “One of the main reasons is that our data processing engine relies on having 100% access to disks, memory, and CPU, which would really be hindered by virtualization. Ultimately, we need a lot of servers to process a lot of stuff, and we need that bare metal performance.” Because of these requirements, AddThis values the high performance of physical servers over saving space and resources with virtualized servers. In addition, certain power and cooling restrictions on data centers had been lifted, making this the perfect time to roll out additional workhorse servers.
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Solutions and Services Playbook
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