Germany


GERMANY: 96


WHILE EUROPE’S overleveraged countries – southern ones and small ones – struggle in the post-financial- crisis world and look to slash costs, question travel budgets, rein in spending and roll out compliance with an iron rod, German companies are still reaching out to travel and trade globally. “The business travel market in


Europe’s largest economy is probably among the top three in the world,” explains Gerd Otto-Rieke, consultant at ITB Berlin Business Travel Days.


Ruediger Bruss is purchasing


manager for global travel services at automotive giant Continental, based in Frankfurt. He says: “We saw tremendously strong demand for business travel in 2012”, and believes this will continue through 2013. He adds: “The Euro crisis had some impact for business in southern Europe, but the hope is that the countries directly affected by the crisis implement the tasks defined by the European Union, the European Central Bank and the


INDUSTRY REWARDS


An enviable record of low unemployment, a robust industrial base, consensus- seeking unions and flourishing SMEs – but what are the challenges in managing travel in Germany? Nick Easen reports


IMF as quickly as possible, and thus can improve their situation.”


POSITIVE FORECAST It helps that Germany was expected to return to weak growth in the first three months of this year and forecasts have been positive. The economy is still resilient, the labour market is stable and consumer spending is solid. This is reflected in the business travel market, which will remain


MAY/JUNE 2013


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