countries today. Te whole world is a priority. We see two sets of markets, devel- oping and mature, and both have distinct priorities and needs, depending on de- mand. We’ve been exporting equipment since the 1950s and ‘60s, and we currently have 18 strategically located manufacturing facilities, an additional 43 sales/service locations and 33 representa- tives in 47 countries. We want to ensure that our customers are supported no matter where they are with ‘‘global yet local’’ support.
Do you notice a difference in the purchasing habits of your metalcasting customers in different regions of the world?
Te world markets consist of the Western developed
countries, the BRIC (Brazil, Russia, India and China) coun- tries, and the growing economies in Southeast Asia, Middle East and Africa. In Western markets, customers are running plants just about at capacity. Due to consolidation over the past few years, North American and European customers are almost at installed capacity. Whereas European economic uncertainties have slowed investment, North America is upbeat and the spending trends are up. Demand for capital equipment from the Western market is also growing because of the need to replace aging systems with modern, more ef- ficient and productive equipment. Most of our growth today comes from the growing BRIC
countries because they have a demand for more equipment. BRIC metalcasters want the “latest and greatest” equipment now. Tey are telling us, “don’t hold back, whatever technology is reliable and works, give us the best.”
How do you see purchasing habits changing?
Te world is becom-
ing smaller. We are better connected and, as a whole, the entire purchasing philosophy is changing from the previous generation. Tey are more open to recommendations, pre-
Inductotherm designs and manufactures advanced induction melting, heating, holding and pouring systems.
Inductotherm设计研 发生产用于各种金属和 材料处理的先进高端感 应熔炼、加热、保温和 浇注系统。
Winter 2012
FOUNDRY-PLANET.COM | MODERN CASTING | CHINA FOUNDRY ASSOCIATION | 63
Right now everybody sees BRIC as booming, but we feel the
Western markets are also ready for a spring-back. —Satyen Prabhu
关注。我们看到了正在发 展的和成熟的两种市场， 每一市场根据需要都有其 优先定位之处。我们从二 十世纪五六十年代就开始 出口产品，现在，我们在 全球18个国家设有工厂。
您注意到全球不同地区金 属铸造客户的采购习惯有什么区别么？
全球市场分为两部分——西方发达国家和金砖四国 （巴西、俄国、印度和中国）。在西方市场，我们只用 到了30-50%的产能。大部分美国客户的使用率在100% ，欧洲75-80%，并且还有上涨趋势。有时，一个国家 的使用率和装机容量相同。由于产能过剩，西方市场的 需求增长缓慢。
我们的主要增长来自不断增长的金砖四国，因为他们 需要更多的设备。现在，金砖四国的铸造厂家需要最新 最好的设备，他们告诉我们：“不用太过谨慎，给我们 最好的技术，只要能用并且可靠就可以。”
对采购习惯的变化您怎么看？ 世界在变小，我们的联系更紧密。和上一代人相比，
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68