in association with GfK
cafes are packed with people trying different styles of coffee and then wanting to recreate those at home. The statistics certainly back this up – on average we drink about four cups of coffee a day (two at home and two at work) which is 24 a week and 1,248 a year. Our former ‘national’ drink, tea, has been eclipsed by coffee with around 51% of us saying it is our favourite drink. Tea-drinking has increased in popularity due to the sheer number of different flavoured loose teas and blends available. But in terms of sales of hot beverage makers, there are unlikely to be that many more actual launches specifically to make tea (soluble drinks makers
small kitchen appliances beverage makers & juicers
Gaggia Accademia coffee machine
came the closest and they are quickly receding – down 9% in value and over 8% in volume). Kettles still serve a purpose for that. There have been models with ‘just off the boil’ functions which are not only energy-saving but supposed to enhance the tea- brewing process.
The market has seen an increase in built-in coffee makers, which tend to be sold very much as a lifestyle (with a price tag to match).
Beverage makers & juicers – value and volume trends in 2009/2010 Value
Value £
Total hot beverage makers Espresso makers Filter coffee
Soluble hot beverage Juicers Food prep 1 (inc blenders)
59.85m 39.6m 17.8m 57,147
6.63m 106.73m Volume -9.1 1.01 17.21
854,565 338,169 453,671 1,190
165,731 4,192,840 Volume
% growth (‘000 units) % growth 23.81 31.6 9.0
2.3
18.1 -7.3 -8.3
-16.5 5.0
Source: GfK BusinessBook2011 81 IndependentElectricalRetailer
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