in association with GfK
The fact that consumers can purchase DAB radios for well under £30 has helped boost sales, but the highly variable performance offered by low cost, entry-level products has led to some consumer dissatisfaction with digital radio. That is why the planned introduction of an industry-backed minimum specification for DAB radio is to be welcomed. The Digital Radio Action plan talks of a possible start to a digital radio switchover from 2015, provided listening via digital sources (DAB, internet and digital TV) reaches 50%, but at the time of writing, the figure is half that. Achieving the 50% target figure in less than four years is a huge challenge and the industry will need to pull together if there is any possibility of it being reached. ■
Price of DAB products in 2010 (£)
consumer electronics DAB radio
Roberts Revival DAB radio
£200 £150 £100 £50 0 Source: GfK BusinessBook2011 33 IndependentElectricalRetailer
£85 £187 £75 £49 £58 £48 £56 £53 £59 £190 Car audio Portable media players Portable radios PMP accessories Radio recorders Headphone stereo Clock radios Tuners
Total DAB
Audio home systems
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