consumer electronics DAB radio
in association with GfK
value down 3.8% to £1.9 million and average price up 2.4% to £75. DAB car converter kits are available, but manufacturers need to install DAB radios into cars as standard, something the motor industry has pledged to start doing from 2013. But putting DAB radios into cars is of little use if DAB coverage is not at least as good the existing FM network; listeners require a consistent, high quality DAB signal. The BBC plans to increase its DAB coverage from 88% of the population to 92% by the end of this year; commercial radio DAB coverage is currently around 85%. At the time of writing, the industry was discussing ways of funding additional DAB coverage. DAB currently offers 23 national DAB stations and more than 400 local and regional stations, but the platform needs to offer more compelling content if more consumers are to be attracted to digital radio. Perhaps the biggest obstacle facing DAB over the past year has been the mixed messages put out by the industry. The public spat between some commercial radio operators and the BBC has not helped, nor has the failure to address consumer concerns (often fuelled by the media), such as, whether DAB is an outdated technology and should be replaced by DAB+? The summer 2010 radio scrappage scheme (which allowed consumers to trade-in old analogue radios for new digital models), and the Christmas digital radio advertising campaign, had a positive impact, but all this good work is in danger of being undermined by high profile industry squabbles.
Growth/decline (%) of DAB products in 2010 (January-December 2010)
TOTAL DAB -2.0 -4.8 Audio home systems Car audio
Portable media players Portable radios PMP accessories Radio recorders Headphone stereo Clock radios Tuners
Volume -17.8 -99.1 -29.7
-6.1 0.7
63.1 -3.5 9.8
-45.1
Value -10.2 -99.2 -31.3
-3.8 1.3
12.2 -16.4 6.6
-41.3
Price -2.8 9.3 2.4
-5.4 0.6
-2.2
-31.2 -13.4 -3.0 6.8
Source: GfK IndependentElectricalRetailer 32 BusinessBook2011
Philips AE5200 DAB Radio
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