consumer electronics accessories
headphone were 6.2 million pieces (up 21%), with value up 17% to £74 million and average price down 3.1% to £12. That said, sales of traditional headphones are still healthy and sales reached 1.1 million pieces (up 19%) with a value of £39 million (up 31%) and average price of £37, a rise of 9.5%.
in association with GfK
Growth/decline (%) of sales of batteries in 2010
Cell size: total AA
AAA C D E
Type
Alkaline Zinc
Lithium
Batteries It’s estimated that the average home has around 30 battery-operated items, which helps explain why batteries dominate the accessories market. The total battery market was down slightly (0.3%) to 81 million pieces, although value rose 5.5% to £251 million and average price was up 5.8% to £3. The rise in value has been driven by aggressive marketing campaigns from manufacturers of premium branded products and alkaline batteries. Alkaline sales were up a little (0.9%) to 69 million pieces, and value rose 6.3% to £204 million. Average price was also up 5.3% to £3. The battery market is dominated by alkalines which account for 85% of the market by volume and 81% by value. AA-sized batteries take 50% of the market by volume, with AAA accounting for 21%. 4-cell multi-packs account for 51% of the market by volume and 46% by value. With a challenging economy, sales of zinc batteries might be expected to rise, but in fact, this sector declined in both volume (down 14.1% to 4.4 million pieces) and value (down 4.3% to £4.9 million). Average price was up 11.3% to £1. Sales of lithium batteries were down 1.8% to 4.4 million pieces, with value up 2.8% to £17 million. Average price was up almost 5% (4.7%) to £4. Sales of rechargeable batteries fell 2.5% to 2.7 million pieces, with value up 4.5% to £22 million and average price up 7.1% to £8. This means rechargeables only account for 3.3% of the market by volume and 8.7% by value. ■
Nickel hydroxid Rechargeable
-52.5 -2.5
-54.5 4.5
-4.2 7.1
Source: GfK
AVF Unimax wall mount
IndependentElectricalRetailer 44 BusinessBook2011 0.9
-14.1 -1.8
6.3
-4.3 2.8
5.3
11.3 4.7
Volume -0.3 1.8
-3.4 -4.0 -1.1 1.8
Value Price £ 5.5 7.5 2.7 1.1 4.4 6.4
5.8 5.6 6.3 5.3 5.5 4.5
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89