introduction GfK profile
in association with GfK
Growth from
Knowledge
Established in 1934, GfK is the worldwide leading supplier of sales-out information. GfK Retail and Technology is a division of the GfK Group, one of the top five market research companies worldwide. The GfK Retail and Technology division is the world's leading market researcher for tracking point-of-sale data in technical consumer goods markets. It is a global leader in providing market and sales information on technical consumer goods and currently has over 2,000 full time employees across nearly 90 countries. In recent years GfK Retail and Technology broadened its service offering to include monitoring of markets such as tourism and fashion. We co-operate with retailers and resellers in more than 90 countries worldwide. The GfK data platform, StarTrack, ensures that manufacturers and industry leaders receive comparable information at an international level. Our renowned market experts have a worldwide reputation as specialists in technology markets and channel performance.
GfK Retail and Technology monitors over 300 product groups, here are just a few:
Technology: Consumer Electronics, Entertainment/Media, Imaging Photo, Information Technology, Office Equipment, Mobile Content, Stationery and Telecommunication.
Home: Automotive Aftermarket, DIY, Gardening, Major Domestic Appliances and Small Domestic Appliances. Fashion: Optics, Luggage, Watches, Textiles. Other: Etilize, Retail Analytics, Tourism.
In an increasingly complex and competitive trading environment, complete understanding of the market creates a sound platform for decision making. GfK seeks to ensure client satisfaction with the quality of the information and service supplied.
For more information on GfK Retail and Technology and our services, please go to our website:
www.gfkrt.com or
www.gfkrt.com/uk, and contact an industry expert in your area, direct.
Or contact Lynne Henry, International Communications Manager, on 0870 603 8119, email to
lynne.henry@gfk.com or Ami Brooks, Communications Officer, on 0870 603 8347 or email to
ami.brooks@
gfk.com
IndependentElectricalRetailer 4 BusinessBook2011
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