domestic appliances refrigeration
in volume of 7.4% and 6.3% in value even though prices dropped 1.1% to £318 against £321 the previous year.
Built-in
Sales of integrated refrigeration dropped dramatically last year, particularly in the sbs market with volume down 68% and value down 63.6%. This may have been due in part to a 13.6% increase in price, up to £2,197 per unit against £1,934 the previous year. The one-door 81-90cm market was also down 4.3% in volume, 3.1% in value though the one-
in association with GfK
Liebherr ECN6156 three door fridge freezer
door 90cm sector was up 9.7% in volume, 14.8% in value with a price increase of 4.6% to £622 per unit.
The two-door freezer bottom market also performed well, with volume up 10.9% and value up 13.3%, with an average unit price of £455, up 2.1% on the previous year. Recent editorial has flagged the three-door fridge freezer as a trend to watch but it seems to be early days in terms of sales. Built-in three-door models were down 77.6% in volume, 66% in value.
Freezers
Overall, the freezer market was up 3% in volume, 4.9% in value with an average unit price of £240, up 1.9% on the previous year. This may have been largely due to consumers stocking up on frozen foods so they could shop less often. Within this, both freestanding and built-in freezers performed well – freestanding was up 3.6% in volume, 4.6% in value, whilst built-in was up 0.2% in volume and 6% in value. The chest freezer market showed some decline however with a 5.3% drop in volume and 4% fall in value.
Wine cabinets
Sales of wine coolers were down for the most part, with freestanding models down 20.6% in volume and 4.2% in value. Overall, the sector was down 7.5% in volume though value was up 19.6%. Built-in wine cabinets were also up 21.5% in volume and a staggering 46.2% in value.
The average price of a wine cabinet stood at £336 for a built-in model and £183 for freestanding – both up 20% on last year.
IndependentElectricalRetailer 56 BusinessBook2011
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