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consumer electronics market overview


in association with GfK


because this would soon be the case, while the 40in and over segment registered 2 million sales. We also thought less about sheer volume sales because of the rich diversity that these large screen products offered, from LED and internet connectivity, already making inroads in 2009, to 3D, which accounted for 125,000 TVs by the end of last year. We also saw the arrival of TVs with built-in Freeview HD tuners, giving a dramatic boost to a market which had previously only been able to offer built-in HD via Freesat products. Freeview HD and Freesat HD set-top boxes completed the set, although the market still requires substantial sales of PVRs to avoid a significant gap in the recording market when switchover ends at the end of 2012. Maybe relatively low sales of these products so far can also be explained by a shift in TV viewing away from traditional recording to catch up TV, which is becoming more and more accessible via home PCs beaming programmes, usually wirelessly, to the main TV in the home, or via the efforts of diverse broadcasters’ own set-top boxes. The need for IT-related intervention is redefining our definition of consumer electronics and it is important that retailers are able to add relevant products, for example media gateways, to their ranges. While we were already able to observe the impact of internet connectivity in Blu-ray and set-top box markets in 2009, it was very encouraging to see how 3D took hold of the Blu-ray market, especially home theatre systems. Blu-ray should outsell DVD (even in volume sales) in 2011.


As has now been the case for a number of years, the audio/vision crossover found in the home theatre market continues to provide solace for manufacturers and retailers of audio systems, as does the docking stations category, this latter also in clock radios which remain a mainstay of the DAB market. Meanwhile, even though there was a significant volume and value decline for the portable media players that link up with these docks, they still accounted for more than 5 million volume sales in 2010 (including one million in December alone) and more than half a billion pounds worth of annual market turnover. Finally, GfK will never neglect the traditional Hi-Fi sector, especially while it lends itself so well to many of the higher profile products we report on above and can still register an annual turnover not far below £200 million. ■


For further information please contact Nick Simon, GfK Account Director, at nick.simon@gfk.com, 0870 603 8128 or www.gfkrt.com/uk


IndependentElectricalRetailer 12 BusinessBook2011


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