in association with GfK
consumer electronics Blu-ray and HD products
such as BD Live (which offers web content), hard disk storage, USB playback, Wi-Fi functionality, home networking, media streaming, and compatibility with the DLNA (Digital Living Network Alliance) standard. High definition content can also be accessed from broadcast sources via built-in a Freeview HD and Freesat tuner, and some Blu-ray products also offer BBC iPlayer functionality. The arrival of 3DTV has also helped boost Blu-ray sales, as it is the only home video format currently offering this feature.
Average price (£) of Blu-ray products in 2010
Total market DVD
Blu-ray
Blu-ray players Blu-ray recorders
Home theatre Blu-ray
£92 £74
£153 £138 £532 £391
Source: GfK
Blu-ray faces competition from hard disk PVRs as a home recording format, but a growing number of Blu-ray models combine PVR functionality for short-term recording with Blu-ray recording for archiving content. A bigger challenge is the rise of viewing video content online and web-based movie services, some of which now offer high definition video. But online services rely on fast, reliable broadband connections and many homes lack this facility. And the bandwidth required for 3D content currently makes it unviable for online distribution. ■
Sony BDV L600 Blu-ray audio system
Growth/decline (%) of Blu-ray products in 2010 (January-December 2010)
Total market DVD*
Blu-ray*
Blu-ray players* Blu-ray recorders*
Home theatre Blu-ray *Not including Home theatre
BusinessBook2011
Volume -13.3 -22.8 47.5
44.3
203.5 130.1
Value -11.8 -23.9 19.4
11.3
122.9 87.6
Price 1.8
-1.5
-19.1 -23.0
-26.6 -18.4
Source: GfK 23 IndependentElectricalRetailer
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