domestic appliances floorcare & deep cleaning
Floorcare & deep cleaning – value and volume trends in 2010 Value Value
Volume £
Upright (dry) Total Upright (dry only) Cylinder
Handstick Wet & Dry Handhelds Robots
Electric Sweeper Steam Cleaners
520.7m 243.4m 211.8
931,462 26.4m 24.8m
864,333 3.9m 8.3m
5.9m 2.0m 2.8m
in association with GfK
Volume
% growth (‘000 units) % growth 5.74 2.75 9.23
0.4
93.13 -13.03 19.01 22.85 19.45 44.37
13,875
241,828 527,988 2,860
110,387 141,151
-5.2 6.4 8.3
-16.2 -5.5
-19.5 16.6 21.0
Source: GfK
£85.8 million bagged – but not enough to see a swing away from bagless. There is a niche area of hybrid bagged/bagless models which in theory should really have caught on (the ultimate in choice). But only the figures in cylinder models make interesting reading – up over 800% in value (to £115,441) and nearly 1,200% in volume (to 1,411 units). But still at negligible levels really.
Other products Steam cleaning is a very small sector but it is growing – up over 44% in value to £8.3m – while electric sweepers hold their own with a 19.5% rise in value to £3.9 million. Wet & Dry seem to be waning, with falls in value and volume, although worth around £26.4 million. Robots are doing well in value – up by 23% to around £865,000 and a 50+% rise in average price. But still a niche product.
Floorcare – bagged versus bagless cleaners in 2010 Value
Value £
Cylinder Total Bagged
Bagged/Bagless Bagless
Upright (dry) Total Bagged
Bagged/Bagless Bagless
IndependentElectricalRetailer
211.8m 85.8m
115,441 125.9m 243.4m 22.9m 10,553 220.5m
70 Volume 2.8m
802.13 14.13 2.75 -2.97
-98.49 3.71
1.15m 1,411 1.7m 2.0m
1.85m
Volume
% growth (‘000 units) % growth 9.23 2.62
6.4 -1.9
1178.6 12.8 -5.2
173,807 201
-13.3 -98.0 -3.9
Source: GfK BusinessBook2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89