domestic appliances home laundry
in association with GfK Bigger and more sophisticated
Sales of washing machines and tumble dryers were up for 2010, which is great news for the independent retailer.
Traditionally a replacement market, home laundry took a much-needed upturn last year, with both volume and value up overall. Washing machines were up 4.4% in volume, 5.8% in value, with prices up 1.3% to £321 per unit. Tumble dryers also gave good results, with volume up 4.8% and value up 9.2%, with an average unit price of £225, up 4.2% on the previous year.
Freestanding or built-in
Consumers prefer having a freestanding washing machine that can be replaced or repaired more easily than a built-in model. This, coupled with the new generation of luxury looking finishes and designs, produced strong sales for 2010. Overall, freestanding washing machines were up 4.9% in volume, 6.3% in value, with an average unit price of £315, up 1.3% on the previous year. Built-in washers didn’t fare so well with a 6% drop in volume and 1.8% decline in value with an average unit price of £472, 4.5% up from the previous year.
Washer dryers
Predominantly used in the contract market or for single households in a small apartment, washer dryers are a great space saver as they enable you to wash and dry without needing two appliances to do the job. However, as the contract market has slowed down in recent years, this has been reflected in sales as washer dryers were down in both freestanding and built-in volume, with an 8.6% drop in freestanding and 9.1% drop in built-in. Value was also down 2.9% in freestanding and -3.7% in built-in.
Larger loads
Consumers like having the option of washing larger loads less often, thus
IndependentElectricalRetailer £ Market trends
✔ Overall, washing machines were up 4.4% in volume, 5.8% in value, with a price increase of 1.3% to £321 per unit against £317 the previous year.
✔ The market for freestanding washing machines was up 6.4% in volume, 7.6% in value with an average unit price of £305, up 1.1% from the previous year.
✔ Built-in washing machines didn’t perform so well, with a 4.8% drop in volume and 0.9% decline in value. Prices rose by 4% to £447 per unit against £430 the previous year.
✔ In tumble drying, volume was up 4.8%, with value up 9.2% with an average unit price of £225, up 4.2% on the previous year.
64 BusinessBook2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89