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consumer electronics DAB radio


Pure Twilight dawn stimulator and DAB radio


(up 0.6%). Clock radios sales were 411,000 pieces (up 9.8%), with value up 6.6% to £24.1 million and average price down 3.0% to £59. Audio system sales fell by 17.8% to 391,000 pieces, with value down 10.2% to £73.2 million, although average price rose 9.3%. Portable radios account for 50% of the DAB market by volume and 33% by value, while for audio systems; the figures are 20% and 45% respectively. The third largest category, clock radios, accounts for 21% of the market by volume and 15% by value.


The challenges


When it comes to the challenges facing DAB, many industry watchers cite the C-factor – cars, coverage, content and communication. A lot of radio listening is done in the car and with 30 million vehicles equipped with analogue radios, there is clearly a huge conversion job to do. DAB car sales achieved 26,000 units, a fall of 6.1%, with


BusinessBook2011


The fall in the average price is partly a result of economic times, but it is disappointing when you consider that, last year, it rose by 12% as a result of consumers opting for premium brands and well-specified models


“ ” 31 IndependentElectricalRetailer


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