domestic appliances home laundry
Energy efficient
As manufacturers developed even better energy efficiency, so consumers embraced these new A++AA and A+AA rated models. The best performance was from the A++AA market, where volume was up 127.1% and value, 107.2% with an average unit price of £566 – a decline of 8.8% against the previous year. A+AA also fared well, with volume up 31.1% and value up 17.4% with a price drop of 10.5% to £322 against £359 the previous year.
Tumble dryers Sensor drying continued to become more readily available as consumers wised up to the benefits of reduced creasing, which meant no more ironing. Overall, tumble dryers were up 4.8% in volume and 9.2% in value, with an average unit price of £225, up 4.2% on the previous year.
Sales were up in both volume and value for freestanding condenser and ventilation models but down in volume for built-in condensers. It was the 7.1-8kg market that took the lion’s share, however, with 70% increase in volume and 73.4% rise in value while A rated models were also on the up, with a 65% rise in volume and 68.1% increase in value.
Customer expectations
Consumers want to make their lives as easy as possible, which means that large capacities and timesaving programmes are in demand. Customers are also looking for the latest trends in style and design with touch controls, easy to read fascias and large porthole doors. Cold washing has also been given more press of late and some washing machines have specially developed programmes that enable you to wash at low temperatures while also providing antibacterial cycles and self-cleaning detergent drawers, which combat the potential problem of mould and odours that can occur when frequently using a cold wash. Today’s consumers also want better energy efficiency and garment care so as more manufacturers develop these all-encompassing appliances, so should consumer demand increase, which is great news for 2011 and beyond. ■
IndependentElectricalRetailer 66 BusinessBook2011
in association with GfK Samsung Quiet Drive
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