consumer electronics accessories
Need to accessorise
Sophistication of consumer electronic products stimulates the development of related accessories that give retailers plenty of potential to get more value from a sale.
With accessories designed for most types of products, from flat panel televisions, to remote control handsets, there’s plenty of potential for retailers to get more value from a sale. Consumer education is helping customers appreciate that accessories are not about retailers extracting more money from their pocket, but a means of getting the best from their purchase.
Cables
Many products now offer HD performance including televisions, Blu-ray players, set-top boxes, games consoles, camcorders and digital cameras, creating a growing demand for HDMI cables. Sales of HDMI cables grew by 40.5% to 1.99 million pieces for the 12 months ending December 2010, with value up 19.5% to £44.1 million. Average price fell 15% to £22. HDMI cables account for 64% of the video cable market by volume and a whopping 82% by value. Sales of Scart cables were 1.1 million pieces, down 7%, with value at £9.4 million (up 15%) and average price up almost a quarter (23.6%) to £9.
£ Market trends
✔ Sales of HDMI cables were up 40% in volume terms, with sales driven by growth of HD market. HDMI accounts for 64% of video cable market by volume and 82% by value. Scart market was down, but sales still reached one million pieces.
TV mounts
Sales of TV mount products reached 2.99 million pieces (up 62%), with value at £183 million (up 47%) and average price £61 (down 9.1%). Various type of mounts are available (including floor standing, table standing and turntable) but the biggest product category is the wall mount, which accounts for 49% of the market by volume and 32% by value. Wall mount sales achieved 1.47 million pieces, a
IndependentElectricalRetailer
✔ TV mount market was boosted by sales of flat panel TVs. Wall-mounts are dominating this sector and accounting for almost half of all sales by volume.
✔ Headphone market was up 21% in volume to more than eight million pieces. In-ear/micro type account for 75% of market in volume terms, but traditional headphones were up in volume, value and average price, and selling more than one million pieces.
✔ Battery market is almost flat in volume terms, but value and average price were both up by 6%. The battery sector is still dominated by alkaline, AA-size and four-cell multipacks. Rechargeables constitute only 3.3% of market by volume.
40 BusinessBook2011
in association with GfK
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