Growth from Knowledge
GfK Retail and Technology is the world’s leading market researcher for tracking point-of-sale data in technical consumer goods markets and a global leader in providing market and sales information on these markets. GfK are able to do this based on the following:
● International research covering retail sales in over 80 countries.
● Accurately representing 27 retail channels: A universe of 75,000 UK stores based on a sample of 29,000 stores.
● 75 sector specific local market experts with knowledge based insight gained through retail sales research.
GfK Retail and Technology offers modular, compatible information and market expertise, which enables clients to find the right solutions to a variety of business challenges. GfK Retail and Technology’s USPs:
PERFORMANCE: GfK can measure your performance and that of your competitors. PRODUCT: GfK can identify the opportunities, competition and building ranges with your customers. PRICE: GfK can help you identify the correct product at the correct price point. PLACE: GfK can help you know where to take your product and support line listing negotiations. PROMOTION: GfK can help you identify Return on Investment on promotions.
Audited sectors on which GfK can provide information include:
• Consumer Electronics • Telecommunications • Information Technology • Imaging/ Photo • Entertainment • Stationery/ Office Equipment • Major and Small Domestic Appliances
• Automotive •DIY •Optics • Luggage • Jewellery • Fashion
For further information, please contact:
Lynne Henry on 0870 603 8119 or email
lynne.henry@gfk.com or Ami Brooks on 0870 603 8247 or email
ami.brooks@
gfk.com www.gfkrt.com www.gfkrt.com/uk
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