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30 UNDER 30
SAJ ISMAEL Age: 27
Account Manager, Lunch PR
Ismael started his career at urban lifestyle magazine Touch, and became the youngest deputy editor in the magazine’s 15-year history at 24. From there he moved into the realm of PR working at Spring , specialising in music and men’s lifestyle press. Past clients include Hugo Fragrances, GlobalGathering and Jack Daniel’s. His knowledge of games made him a perfect match for Lunch, currently looking after 4MM and its rap game Def Jam. He also continues his role as music publicist for Hollywood star Idris Elba (The Wire, Lutherand Thor).
DAVID SMITH Age: 26 Marketing Executive, UKIE
Smith has been with UKIE for just over two years. During the last six months was instrumental in rebranding from ELSPA; from initial concept to delivery, managing the design of the new logo and its implementation on all UKIE materials, delivering a new website, and organising UKIE’s Westminster launch event. He has also helped make this year’s London Games Festival a reality, offering event director Kirsty Payne valuable support and being responsible for maintaining the LGF website.
DOMINIC CAREY Age: 24
Games Specialist, Xbox PR
Carey came to Xbox fresh out of university and has, to quote his boss, “devoured” the PR essentials. He has married his enjoyment of playing games with working to develop key media relations and creating a wide variety and high volume of activity for the platform. His current role charges him with leading campaigns, games media relations and social/digital outreach. Carey’s deep knowledge of the platform combined with a creative approach on telling the undercover stories means unique angles on Xbox are brought to life under his watch.
KATE BILLINGHAM Age: 29
PR and Marketing Executive, Sega
Formally part of the UK Frag Dolls team, Billingham joined Sega UK in October 2008. Since then she has proven herself a natural at product demos, thanks to extensive games knowledge and passion – which also helps press relations. Her colleagues say these attributes prove she played a key part in Sega’s 2010 PR Team win at the MCV Awards. Since arriving Billingham has single-handedly brought several releases to market, including Super Monkey Ball: Step and Roll, Yakuza 3and Valkyria Chronicles 2.
JAMES HALEY Age: 29
Video Games Advertising Manager, Imagine Publishing
As head of the videogames team at Imagine, Haley has been instrumental in the commercial success of the publisher’s video games titles and, more recently, umbrella consumer site
NowGamer.com. He is accountable for driving revenue across all of Imagine’s publications and has been responsible for some major added-value executions the games magazines have run during his four years at the company.
www.mcvuk.com
RICHARD CHURCHILL Age: 28 Marketing Assistant, Konami
Konami peers say Churchill has an incredible eye for detail, and an encyclopaedic knowledge of games. He has an eye for a fledgling title and was key to the recognition of Castlevania: Lords of Shadow’s potential. He has proven himself happy to go the extra mile, and is an integral part of the marketing process, offering ideas, cutting trailers, and creating design ideas for use in all promotions. He works closely with both PR, marketing and sales to maximise coverage – a vital wheel in the Konami machine.
NICK ARRAN Age: 29
Senior Games Buyer, Sainbury’s
Arran is an old-hand in games retail, having worked for a number of leading retailers and distributors including EUK, Amazon, HMV, Gamestation and now Sainsbury’s. But he’s still a young face in the trade – and all that time in the field means the 29-year-old is undoubtedly one of the most experienced buyers in the industry with an excellent proven track record.
JULIETTE GREEN Age: 26
Senior Product Manager, 505 Games
Green (née Fielder) is one of original members of the 505 Games team, joining the firm from Codemasters back in 2007 when it was just a six-person outfit. She is a key member of the team, instrumental in launching and managing important brands as diverse as Cooking Mama, IL-2, Naughty Bearand most recently Grease. Green was recently promoted to Senior Product Manager and continues to be a popular member of the team and helps drive the 505 marketing efforts across its portfolio.
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