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PERSONNEL MEET THE TEAM: Premier PR
What games companies does Premier represent? The Premier PR team works across a range of specialist and mainstream titles, including 2K Games, Warner Bros Interactive Entertainment, BBC, Yoostar, Rising Star Games, Nordic Games, London Games Festival, SPIL Games and Eutechnyx.
What is the team’s biggest achievement?
Successfully establishing the games industry’s newest and freshest games agency. With the support of the wider Premier PR business – 100 individuals in total, across film, TV, home entertainment, events, theatre, personal and brands – we’ve been able to push our games coverage truly mainstream whilst retaining a real specialist knowledge necessary for credible campaigns. We’ve worked on some fantastic titles so far –
Harry Cole, Account Manager
Simon Byron, Head of Games
Gareth Williams, Account Manager
Will Beckett, Publicist
Jess Simmonds, Assistant Publicist
including Doctor Who: The Adventure Games andWe Sing Encore– and generated some real stand-out coverage – and our second year is already looking amazing.
WHAT IT’S REALLY LIKE INSIDE… Jagex
Company founded: 2001
Headcount: Over 400
Location: Cambridge, UK
www.jagex.com/careers/
What are the hours like? Jagex development and commercial staff work 39.5 hours per week, Monday to Friday with flexibility to change hours if necessary. We operate a strictly no crunch time culture here at Jagex and pride ourselves on our commitment to ensuring a healthy work life balance. Our Player Support staff work varied shift patterns to ensure best coverage for players, including night shift player support teams who work shifts of four days on and three days off.
www.mcvuk.com
What is the main challenge the business faces? The last three years has seen a huge increase in competitors all vying for the same online space. We have to ensure we attract and retain the best talent out there allowing us to remain one step ahead.
What are the perks? There are so many that it would be impossible to list them all here. A few of the perks available to all staff include annual performance- based bonuses, free gym membership, free private healthcare, amazing company parties, free bicycle repair,
fresh fruit delivered to your desk everyday and a quarterly team fun fund. More can be found on our website.
What is the businesses biggest success? Our flagship product, RuneScape, can undoubtedly be heralded as our biggest
success to date. It is a Guinness World Record- holding game as the most popular free-to-play MMO in the world. It continues to go from strength to strength as we look to release more content and products linked to this phenomenal IP. In 2010 we hosted our first
Is there anything particularly interesting about your office? We have a fully branded Armoured Personnel Carrier called Bertha guarding the entrance to our development offices. It has been refurbished inside with comfy seating for press interviews.
October 29th 2010 15
‘player party’ called RuneFest allowing the players and staff to mix and mingle and celebrate a sensational 10 years of RuneScape memories. We look forward to more of these type events and we continue to release ever more exciting products.
What are your next projects? We’re currently building up for the launch of Deadly Premonition, We Sing Robbie Williams, Lord of the Rings: Aragon’s Quest, Blue Toad
Ali Wood, Account Manager
Murder Files, Auto Club Revolutionand the fourth episode of Doctor Who: The Adventure Games. Additionally, we’re always looking for new staff and
Lauren Dillon, Publicist
happy to chat to anyone about their PR needs. Most importantly, we’re currently falling out about whether we should smile in a team photograph.
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