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30 UNDER 30


LAURA MAXWELL Age: 29


National Account Manager, Centresoft.


Maxwell (née Pearce) joined Centresoft eight years ago, initially as a telesales account manager for Vivendi. In time she was promoted to the position of product manager, initially also for Vivendi but later Eidos as well. Peers say her “continued achievements led to her being promoted” in 2009 to her national accounts role, where she has continued to play a valuable role dealing with major multi-national accounts and a plethora of publishers.


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ALASTAIR ISLIP Age: 26


Games Buyer, Asda


Islip has been part of the Asda games team since the closure of EUK in 2008. He manages the Microsoft category and several key publishers including Take-Two, Sega, Square Enix, Codemasters, THQ and Konami. He has delivered consistent share growth across all his supplier base and has been instrumental in Asda’s planning for the launch of Microsoft Kinect. He also blogs regularly on behalf of the Asda games team at the retailer’s consumer facing blog, Aisle Spy.


MATT ROCHE Age: 24


International PR Executive, 2K Games


Matt has been with 2K for several months working as part of the International team which supports the publisher’s PR managers across Europe, Australia and Asia. He’s quickly made a name for himself at the company, working on successful launches for Mafia II, Civilization Vand NBA 2K11, as well as high profile announcements of BioShock Infiniteand Duke Nukem Forever. Colleagues say he is level headed, professional, proficient and mature beyond his years and “an absolute asset to the 2K International team”.


ANDY ROBINSON Age: 24 Deputy Editor, CVG


As the day-to-day contact and newshound for consumer games site, Robinson has proven himself a tireless copy machine for CVGas well as tech mag T3. Despite still being just 24, his knowledge of the gaming landscape would rival that of any seasoned veteran, whilst his knowledge of Upton Park fares well with the industry’s West Ham cartel. CVGeditor and GMA winner Tim Ingham says his understudy has “thrived since taking the role of deputy editor earlier this year – and has a great future ahead of him.”


ANDY FARRANT Age: 28 Producer, Xbox Live Europe


In the two years that Farrant has been part of Inside Xbox, he’s gone from near-anonymous ex-PlayStation.com scribe to a face that’s instantly recognisable to hundreds of thousands of Xbox Live gamers. He has contributed greatly to Inside Xbox’s success and credibility, responsible for the co-creation and publication of text and video content across 16 European locales for the on-console channel. A key success has been talking to the Xbox Live community on even terms and making them an integral part of the channel’s regular shows.


60 October 29th 2010


RICHARD THOMPSON Age: 27


Games Buyer, HMV


Thompson joined HMV's trading team a little under two years ago as assistant buyer. His no-nonsense attitude, and ability to see commercial opportunities that would otherwise have been missed, have helped him establish his reputation as a key member of the HMV team. He was promoted to buyer this year and has stepped up to the plate to drive HMV’s commercial offer this Christmas, securing a host of exclusive deals and great offers for the business.


SARAH JASPER Age: 29


Head of Business Development, The Hut Group


Jasper joined The Hut Group in summer 2009 as product marketing manager for games. She has played a pivotal marketing role within the fast- growing online retailer’s senior team and after only eight months with us she was promoted. She now leads a team of marketing managers. This role has broadened her reach across all of The Hut’s product categories with continued development and execution of tactical planning, as well as multi-site brand development.


DANIELLE ROBINSON Age: 28


Associate Product Marketing Manager, UK & Europe, THQ


After three and a half years at THQ Robinson has led and driven some of the firm’s biggest recent hits. She has looked after several key licensees, and over the past year moved into driving internal IP. From her ownership of the Big Beachfranchise, to her current work on the WWEbrand, Darksiders, Games Workshop titles and digital releases (starting with Costume Quest), Dani is now responsible for some of THQ’s key upcoming releases.


www.mcvuk.com


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