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3 UNDER 30
They are the brightest minds in games retail, publishing, marketing, PR and journalism. But who are they? MCV profiles the class of 2010, the UK trade’s 30 under 30
PHILLIP DAVIES Age: 21 Founder, King Andre Entertainment
Retailer Davies was so young when he started out at 16 that he couldn’t be guarantor on supplier contracts, and had to draft his dad in as a silent partner at the indie business. King Andre doesn’t stock new releases, instead the average purchase is £10, but Davies’ store is a winner: he turned over almost £1m last year, making £100k profit. He tells us his success comes from focusing on profit not turnover and insists loss leader tactics are futile.
LAURA SKELLY Age: 24
PR Executive, Strategy, Capcom
Before her time at Capcom Skelly shone as an intern at THQ, eventually even being given her own title to manage. She has settled in quickly at Capcom and is described as highly organised, professional and a strong communicator. She now looks after key brands including DMC, Dead Rising 2, MotoGPand Monster Hunter Freedom.
TOM HODGE Age: 23
Business Development Manager, Venom
At peripherals firm Venom, Hodge’s role includes a host of responsibilities. These include supporting the sales department by managing major accounts, coordinating logistics and helping to enable the smooth running of the firm’s busy warehouse, deciding marketing and communication with licensors while also working on packaging and artwork to guarantee continuity across the Venom range.
NATHAN DITUM Age: 29
Associate Editor, FirstPlay
Ditum is responsible for planning and commissioning or writing all editorial content in Future’s on-console show FirstPlay.It’s his job to guide the tone and style of the company’s crucial first step into a new media. Before moving to FirstPlayNathan was reviews editor on Official PlayStation Magazine, organising world exclusives on the likes of GTA IV, LittleBigPlanetand God of War III.
www.mcvuk.com
RACHEL DEARSLEY Age: 28
Assistant Category Manager, GAME
Dearsley joined GAME in 2006 as a buying assistant for the PC and accessories range. She was quickly promoted to the role of assistant product manager for Sony products with responsiblity managing the PSP category for both hardware and software. She recently changed role to assistant category manager on all Sony products, most recently managing GAME’s Move launch.
RACHAEL GRANT Age: 25
Brand Manager, Ubisoft
Grant has been with Ubisoft since March ‘09, joining from Eidos. She started out working on Imagineand Petztitles, but her breakthrough has been with Just Dance. Peers both inside and outside of Ubi say she was intrinsic to the title’s blockbuster success, championing the game, getting it on retail agendas and arranging a targeted marketing campaign.
LAUREN DILLON Age: 23
Publicist, Premier PR
While Dillon has only been in the games industry for just over a year her colleagues say she has proven herself as an invaluable asset to the team at Premier PR, working across all accounts including Warner Bros, Nordic Games, Rising Star, Capcom and the BBC. She’s quickly proven popular with many of the games press and established a firm list of key contacts.
STEPHEN HUTCHINS Age: 26
Senior Data Analyst, NCsoft
Hutchin’s role means he provides invaluable insight into NCsoft’s global player base and media campaigns, outlining areas for growth and ROI. Within his first three years at the firm he won NCsoft’s internal Global Star award. For the last two years, he has taken the role of Gamescom staff manager managing the firm’s prominent show presence.
October 29th 2010 59
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