NEWS Euro focus for Rock Band
Harmonix targets European expansion Rock Band worldwide sales surpass 16m units by Dominic Sacco
MUSIC GAME developer Harmonix wants to take a larger slice of the European market after selling 16.1m units of Rock Bandworldwide. The MTV-owned studio says there will be a heavier proportion of UK and European artists in Rock Band 3’s track list than previous instalments. The music title, which hits stores today (Friday, October 29th), is also supported by localised DLC targeting the the French, Swiss, UK and other European markets. Speaking to MCVat Harmonix’s HQ in Boston, CEO Alex Rigopulos said: “The UK and Europe is hugely important to us, and honestly it’s been a real disappointment that we haven’t reached the same level of success in Europe yet as we have in the US. “It’s something we think and talk about constantly – the ways we can remedy that and realise the potential in Europe. And we’re doing that in a number of ways. “In Rock Band 3we’ve made more of an investment in European content than we have in the past, but
DANCE CENTRAL 2 IN THE WORKS
HARMONIX has laid out the long-term plan for its Kinect launch-title Dance Central, with pre-production already underway on a sequel. CEO Alex Rigopulos told
MCV: “I think that Dance Centralhas an opportunity to spark a phenomenon, much like the original Guitar Hero did.”
Project director Kasson
Harmonix boss Alex Rigopulos says the firm has made a bigger investment in European content
more importantly with the Rock Band Network we’re actively reaching out to stimulate a community of content creators all across Europe to get some regional content on the platforms as well.”
EA is distributing the title in the UK
We speak to the Rock Band developers on page 66.
EA: 01483 463000 “
We’re constantly thinking about how to realise the potential in Europe.
Alex Rigopulos, Harmonix
Crooker added: “We’re looking at basic pre- production for Dance Central 2but are mostly working on DLC right now. “We want to make sure people like Dance Central first. If that happens, we can look at what they enjoyed about that experience and decide if we want to offer an addition to it.” Dance Central launches with Kinect on November 10th.
Find out more about Dance
Central on page 32.
‘Long burn’ predicted for Vegas
by James Batchelor
BETHESDA believes Fallout: New Vegashas a long shelf life ahead of it, just like its predecessor. Fallout 3became a chart regular for almost a year thanks to a string of DLC. and Bethesda hopes to do the same with New Vegas. “We believe that through a combination of DLC, our strong marketing and PR and by managing our lifecycle properly, that we’ll see a long burn of sales in a similar way to Fallout 3,” Euro marketing and PR director Sarah Seaby told MCV. New Vegaswas No.1 in the charts this week, outselling Fallout 3in terms of week one performance. Bethesda:
020 7025 7360
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