Jack Rouse
Hailed by The Wall Street Journal as “one of the world’s more prominent independent designers,” Jack Rouse Associates (JRA) offers a full palette of entertainment design services including master planning, attraction design, writing, multi-media production and project management.
Since 1987 JRA has specialised in the planning, design and realiastion of theme parks, entertainment complexes, museums, zoos, sports facilities, cultural venues and corporate visitor centres. Its reputation for creativity and service is reflected in its international roster of brand name clients. These currently include Universal Studios, Florida, Volkswagen, The Coca-Cola Company, Ripley’s Believe It or Not!, The Dallas Cowboys, LEGO® and the Six Flags theme parks. Known for its global projects, JRA has recently worked in countries such as the United Arab Emirates, Singapore, China, England, Germany, Bulgaria, Brazil and Ireland.
Recent projects
For the Coca-Cola Pavilion at the 2010 Shanghai Expo, JRA was instrumental in solving the tricky creative and technical challenges of bringing Coca-Cola’s immensely popular “Happiness Factory” advertisement to life. Employing an inventive blend of live-action and multi-media technologies, the Pavilion offers an experience as educational as it is entertaining.
JRA, along with fabrication partner Kingsmen Shanghai Co., Ltd., provided complete design, project management and executive production for over 15,000 sq ft of thematic displays, graphics and media located both inside the pavilion and in the outdoor queue and retail areas. The Pavilion was a hit the moment it opened on May 1 and is expected to draw over 70 million guests during the Expo’s seven-month run.
When it opens later this year, Ferrari World Abu Dhabi will be the world’s largest indoor theme park, serving as the entertainment anchor for Yas Island, a US$40 billion dollar mixed use development nearing completion in Abu Dhabi. JRA’s Abu Dhabi based project team is overseeing the fabrication, installation and testing of all of over 20 JRA- designed rides, attractions and signature films, including the world’s fastest roller coaster.
Nigeria’s Calabar Theme Park, the country’s first world- class theme park, will complement the other existing and emerging tourist attractions in the region, including the adjacent Tinapa Business Resort. JRA’s masterplan for the all-ages park envisions a programme of rides, attractions and shows celebrating the spirit and culture of the West African sub-region.
Jack Rouse Associates Inc 600 Vine Street Suite 1700 Cincinnati OH 45202 USA Tel. +1 513 381 0055 Fax. +1 513 381 2691 Email:
smccoy@jackrouse.com www.jackrouse.com
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Jack Rouse Associates
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