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How to improve visitor experience with virtual queuing – a day in the life of a Q-bot


The sun is shining and it promises to be a fantastic day in late spring. Although relatively early in the theme park season, my fellow Q-bots and I have already had a lot of fun since LEGOLAND®


opened its doors with


its Pirate Spectacular in March. My hardwearing red and yellow casing


looks new and shiny and my digital face easy to read despite my recent days out. The cupboard door opens and I am handed over to my guardians for the day. They had pre- booked me on the website before they came.


My family for the day The LEGOLAND®


manager, tells them how


I work with a quick demonstration, six faces gather round to look at me (dad, mum and four children, two boys and two girls – a birthday outing, I think). Six people is just enough for me, any more and I have to call in the help of one of my fellow Q-bots. Renting a Q-bot like me means my family no


longer has to stand in queues for major rides. And I couldn’t be easier to use. Rides can be reserved from anywhere in the park and what’s more, I let them know if there are any ride delays or breakdowns so that they don’t have to walk around the park unnecessarily. “Cool,” “Awesome”, “Great”. I hear the


comments and can’t help feeling a little proud. The dad picks me up assuming


responsibility, not realising that I’m so easy to operate that even the children can use me. I notice that the kids exchange smirks with the mum, one of them suggesting that perhaps it might be best if mum looks after me, just in case I fall out of dad’s pocket on the big rides (knowing that mum will let them all have a turn booking a ride during the day). Our manager goes on to explain diplomatically


to both parents that the rides available are listed on the Q-bot. By using the up/down arrows (on my left), they can scroll through the rides until they find the one they want to select. All the


estimated ride times are displayed to the right of the ride name and a simple click on my circle button reserves a place. With a ride booked, my family can go and


enjoy their free time to shop, walk around the park, have something to eat or just sit and relax while the children spend a mad ½ hour racing round The Pirates Training Camp adventure area. When it is time to ride, I beep and vibrate to remind them that it’s time to go to the dedicated entrance. The great thing about using a Q-bot, like


me, is that my family can make more of their day at the park. I help the park too, as my family have more free time (and, therefore spend more money) in restaurants and shops. They cannot have fun or spend money when they are trapped standing in queues.


Let the fun begin With a nod of heads and everyone eager to


move on, I am swiftly picked up and carried off into the park. It is at this point that really wish I could speak and tell my family which are my favourite rides! After much debate, consultation with the park


map and negotiation, the first ride is picked and they have made a great choice, Pirate Falls. Starting with a gentle boat ride, this one never fails to impress with the final steep drop – luckily I am normally kept dry when everyone else is getting wet. With hair awry and beaming faces we choose


our next ride however, because we do not have to queue, we make our way around the park and


catch a pirate-themed live action show. After our next exciting ride my group gathers round to discuss lunch plans. A trip to Burger Ranch is decided upon, followed by a stop at the Brick Bros Souvenir Co to pick up some presents and mementoes of the day. Left on the table at lunch with a couple of my fellow Q-bots, we have an opportunity to catch up about the rides their guests had chosen – completely different ones to mine, maybe we will go on those later! Leaving the shop, I alert my guests to their next


ride – the Vikings River Splash – a trip through unchartered waters and a Viking fantasy world created by millions of Lego bricks.


Home again After several more rides and at the end of a


long day, I am returned by my tired but happy family. Back with my fellow Q-bots, we exchange stories about our day. All our ride details are stored so that the LEGOLAND®


which have been most popular and at what times. This information helps the park owners make sure guests enjoy their day even more. For me, every day is fun – whether with


new people, or as is increasingly the case, with families and friends that have enjoyed their day so much that they come back again and again.


For more information on the benefits of virtual queuing please visit www.lo-q.com or Call +44 (0)1491 577210


team can see


Q-bot


9


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