TOTAL LICENSING
LET’S
CELEBRATE!
Televisa, one of the world’s leading media
companies. Through iconic programming,
innovation and technology, Televisa has led the world
in Spanish language production for more than fifty years.
Today, Televisa transmits to more than 109
countries and translated in 27 languages.
Televisa Consumer Products is the business unit that creates, develops and represents
multi-target entertainment properties that comprise long-term projects keeping
Televisa at the forefront of the licensing industry.
Televisa Consumer Products has acted as an agent for Nickelodeon since 2006
covering Mexico. Over the last couple of years, Televisa
Consumer Products has achieved
significant success as a
well-known and respected
licensing company in
Mexico and the company’s
success lies in the creation
of multiplatform strategies
involving several areas of the
company including television,
editorial, SMS, internet, home
video, publishing, etc. This has
resulted in the development of strong
properties and licensing programs in
which licensees and others are willing to place
their investment.
One of the brands that Televisa Consumer Products represents in
Mexico, is SpongeBob SquarePants, a property that has been airing on
open TV children’s prime time, non-stop over the past 7 years. Today,
the program has a broad and strong licensing program with licensees
producing over 200 products currently in the marketplace.
2009 will see Mexico celebrate the 10
th
birthday of SpongeBob SquarePants and
Televisa will be hosting a number of events to commemorate the anniversary.
For information, contact Maca Rotter Alday, Executive Director, Televisa Consumer Products.
mrottera@televisa.com.mx.
www.televisa.com
and has become a byline for all things ments that will appeal to the teenage
SpongeBob. consumer. The objective with all the
According to Randisi, “SpongeBob by new lines is to roll out product
SpongeBob was created in Europe for in the first half of this year. Leigh
European teen and tween markets Anne Brodsky believes that
– particularly those in Southern Eu- the breadth of choice will
rope”. Randisi and his team carried appeal to licensees and
out research and discovered that the retailers alike. “We now
For information about SpongeBob
existing designs were missing the teen have designs to suit all interntional licensing programs,
market. markets and demograph-
contact NVCP:
The result is a design element that is ics. The launch of these exciting
nickinternationalcp@nick.com
more urban and edgy than usual, whilst new designs, as well as the tenth
at the same time being more subtle anniversary, really will make 2009
and laid-back – all of which are ele- The Year of the Sponge!”
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