TOTAL LICENSING
DUB
Licensing in
AI
and the Gulf States
The Arab world, and in particular the lion. However, Saudi
GCC states are proving to be markets has mixed income
that are largely defying the global eco- levels whilst the
nomic downturn in terms of licensed UAE and Kuwait have
products and have growing, and in high income levels.
many cases, thriving markets. The UAE in particular has been
In terms of market size, the region still conscious of developing indus-
has enormous potential for growth. By tries other than oil. Last year,
2010 it is estimated that there will be United Arab Emirates GDP
400 million Arabs and the population reached Dh 729.7 billion, with a
in the region is growing at around 3 growth of 7.4% from last year’s
percent each year. However, despite figures. Interestingly, the non-oil
this, many international brand own- sector now accounts for over
ers still view the GCC as an ‘add-on’ 64% of the total GDP for the
to their European businesses. Moving region. Per capita GDP is over
ers dominate the market with major
forwards, this will undoubtedly change $37,000 in the UAE and over $87,000
growth in stand-alone malls. Other
as traditional markets, such as the US in Qatar. Dubai itself has a per capita
than Jarir and Landmark Group there
or Europe, continue to suffer from the GDP of over $44,000 and an annual
are few local retail chains.
downturn. growth over 10% since the year 2000.
In terms of the international chains,
Looking at the markets on an individu- Egypt has a large consumer base but a
with the exception of Toys R Us and
al basis, Saudi Arabia, the UAE and Ku- relatively low disposable income and
Debenhams, thes generally do not al-
GDP, whilst Algeria, Tunisia and Mo-
low local purchasing which, obviously,
rocco are rapidly embracing brands
THE TELEVISION
creates issues for licensed product. On
39% MBC and properties through their expo-
the apparel side, this is very brand and
MARKET
sure to television.
14% STV
retail driven whilst toys and stationery
Qatar is an upcoming market driven
remain local wholesale driven.
8% Jazeera
by oil and gas exports whilst Syria is
Within the GCC region on the tele-
7% Rotana
showing demand for brands but suf-
vision side, MBC is the largest net-
fers from widespread piracy. Finally
work with a 39% share of the market.
7% Al Majd
Jordan has a wealthy middle class de-
Jazeera, Rotana and Al Majd follow
4% LBC
spite being a small market and Oman
with seven percent.
and Bahrain are seeing vastly improved
4% Dubai
So what is happening in the market-
retail situation with the opening of
place? Over the following pages we
3% Art new malls.
take a look at some of the players li-
1% Spacetoon
Staying with retail and the landscape is
censing both home-grown and inter-
rapidly changing. Shopping is the main
national properties to see how the
1% Abu Dhabi
leisure activity in the region and each
market is developing.
1% Future TV
city now has at least four to five malls
An established player in the UAE and
which are open seven days a week.
Middle Markets is MBC. The company
11% Others
Smaller local retailers are being re-
has been the region’s most popular
placed by international groups and hy-
free to air television station with a
wait, of course, are major markets for permarkets. Geant and Carrefour, for
reach into the Middle East, America
licensed product. Between them, they example, are expanding quickly in the
and Europe and MBC3 is the leading
have a population in excess of 32 mil- region and, overall, international retail-
children’s entertainment channel in
48
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