TOTAL LICENSING
this they, so to speak,
2000 1996
make their living and
Gore Other Bush Clinton Other Dole
SEX
success from conflict
Men 42% 53% 43% 44%
Women 54% 43% 54% 38% that makes them no-
RACE/ETHNICITY
White 42% 54% 43% 46%
ticeable and not from
Black 90% 84%
Hispanic 62% 36% 72% 21% compromise which
Asian
54% 41% 43% 48%
may not profile them
AGE
18-29 48% 46% 53% 34%
to their voters (audi-
30-44 48% 49% 48% 41%
45-59 48% 49% 48% 41%
ence). The very same
60 and older
51% 47% 48% 44%
EDUCATION
is true for the pundits who would not be lis-
Not high school graduate 59% 39% 59% 28%
High school graduate 48% 49% 51% 35% tened to, if they did not have ferocious debates
Some college education 45% 51% 48% 40%
College graduate +
48% 48% 47% 44%
and interesting conflicts to specialize in. No one
FIRST TIME
First Time Voters 52% 43% 54% 34%
wants to watch a quiet gentle television show
RELIGION
All Protestants 40% 58% 41% 50% that offers no drama. Whether this political
Catholics 49% 47% 53% 37%
Jewish 79% 19% 78% 16%
culture will suddenly evaporate or change with
Church once week 39% 59% Data not available
“No Drama Obama” remains to be seen. Even
SIZE OF PLACE
Big cities 71% 26% 68% 25%
if “cool” is now the watchword, can it remain so
Small cities 57% 40% 50% 39%
Suburbs 47% 49% 47% 42% in the face of challenges, domestic, economic or
Small towns 38% 59% 48% 41%
Rural areas 37% 59% 44% 46%
foreign. We might hope so but long term over-
view of democracy does demand debate, discus-
sion and difference of opinion. It does not, how-
2008 2004
ever, demand for this to be taken to the absolute
Obama Other McCain Kerry Other Bush
SEX
Men 49% 48% 44% 55%
pinnacle of battle.
Women 56% 43% 51% 48%
RACE/ETHNICITY
White 43% 55% 41% 58%
I have unshakeable fate that what has distin-
Black 95% 88%
Hispanic 67% 31% 56% 43%
guished the American public throughout his-
Asian
62% 35% 58% 41%
tory has been a sense of rationalism and reality
AGE
18-29 66% 32% 54% 45%
30-44 52% 46% 46% 53%
checks that, except for short interruptions, has
45-59 49% 49% 43% 51%
60 and older
kept them from following ideologues. The po-
47% 51% 46% 54%
EDUCATION litical class by its very nature must and should be
Not high school graduate 63% 35% 50% 49%
High school graduate 52% 46% 47% 52%
ideologically motivated. The citizen, by his na-
Some college education 49% 47% 46% 54%
College graduate +
47% 45% 49% 49% ture, must be realistic, prepare to compromise
FIRST TIME
First Time Voters 69% 30% 53% 46% and be interested in, above all, stability, slow
RELIGION
All Protestants 45% 54% 40% 59%
progress and a feeling of comfort and safety.
Catholics 54% 45% 47% 52%
Jewish 78% 21% 74% 25%
Church once week 43% 55% 39% 61%
This has made it possible, always, for our coun-
SIZE OF PLACE
Big cities 70% 28% 60% 39%
Small cities 59% 39% 49% 49%
try not to follow the few “nut heads” amongst
Suburbs 50% 48% 47% 52%
us, and reject violent recipes or cures.
Small towns 45% 53% 48% 50%
Rural areas 45% 53% 40% 59%
Culture wars may exist amongst opinion
• 70% of Americans think too much money
FAMOUS SHORT QUOTES
makers, but culture wars do not exist in the
was spent on the 2008 presidential average hard-working heads of family who
elections but did not keep the majority
“Politicians are all the same, all over. They prom-
have other things to concern themselves
from voting for the biggest spender of all.
ise to build a bridge even when there is no riv-
with.
er”. Nikita Kruschev
• Many pundits predicted that voters in
View from America is a Total Licens-
the solitude of the voting booth would
“Civilization is a race between education and
ing magazine column written regularly
instinctively shy away from voting for an
catastrophe”. H.G. Wells
by George Medina of New York-based
African American – yet, a mixed breed
Intercontinental Licensing. The column is
(who described himself as a “mutt”) ran
MY OPINION
intended to give our readers worldwide
as a white and proved all this a fear from some idea of the American mind set and
the past.
I disagree with the prognosticators of doom and
incidentally his own opinion to help them
• Of people earning more than 250,000
increasing polarization.
understand key issues in today’s world.
dollars a year (the income level that
If you have any questions, comments or
would pay higher taxes) in an Obama
opinions on the column, do please contact
We should always remember that the politi-
us at Total Licensing or, alterntively, con-
presidency, 52% vote for Obama and 46%
cal class, well intentioned though they may be,
tact George directly on (212) 683 5830.
for McCain (exit poll by slate.com).
have it as their mission and job, to communi-
email: interny@intercontinental-ltd.
cate to and convince others of their position. In
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