TOTAL LICENSING
units sold after four
issues. In Israel, there
are more than thirty
licensees now and
the series began air-
ing on Nickelodeon in
2004 and on Channel
10 in 2007. In March
last year, Shoshi Zo-
har sold more than
3000 SpongeBob cos-
tumes an in June 2008,
more than 22 mil-
Greece, through Black & White Licens- season. Finally in terms of Greece,
lion unitswere sold at
ing, has been an extraordinary suc- over the last eighteen months, more
over 15,000 points of sale for an Elite
cess. SpongeBob launched in Greece than 3.5 million SpongeBob cards have
SpongeBob snack product. Turkey, too,
on Channel 9 in 2005 with products been distributed as part of a Chipita
has over 25 licensees and, according
debuting the following year. To date, crisp pack offer.
to reports, retail sales are on target
Black & White have over forty licen- In Italy, as one would expect, fashion
to double this year. All categories of
sees and the character is the leading leads the way and a new deal has been
products are now in the marketplace
licensed brand in Greece with retail signed with fashion apparel licensee
with best-selling items including yel-
sales of over $60 million. The Sponge- Labours of Love to develop lines for
low face-designed products and T-
Bob magazine from Daily Press is the SpongeBob.
shirts, backpacks, bed linen and sta-
leading kids’ magazine in Greece with Randisi sees Eastern Europe and the
tionery.
sales of over 40,000 per issue and, in Near East as a new phase for Sponge-
Of course, certain signings are on a
just three weeks, more than 40,000 Bob. In Russia, the series launched on
pan-European basis. A recent deal
Hellas SpongeBob Eraser Packs were TNT in 2006 and a Russian SpongeBob
with Penn Plax will see new Sponge-
sold in time for the back-to-school magazine has now achived 100,000
Bob pet products launching across
160
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