NEWS
TOTAL LICENSING
KIDZ ENTERTAINMENT/EEMC TO REPRESENT MIFFY
Kidz Entertainment/EEMC has been Upscale retailer KappAhl began the known as posters, stamps and other
appointed to represent Miffy, the clas- licensing programme exclusively last graphic work.
sic publishing property, across Nordic Autumn with a range of apparel for 2009 will mark the publication of his
and Eastern Europe. Kidz Entertain- children and young teens. The licens- 120
th
book. �ooks remain the start-
ment / EEMC is looking to bring Miffy ing program will then expand to cov- ing point for the Miffy brand and, ever
products for all age groups to key re- er categories such as toys, publishing, since its launch, the merchandising
tailers in the region. stationery, bags and accessories. programme has been careful in licens-
For Kidz Entertainment / EEMC, the ing products that are relevant and in
appointment is a significant addition keeping with the publishing philoso-
to its portfolio. phy.
Kidz Entertainment’s President and Marja Kerkhof, Managing Director
CEO, Anna Anna �isa isa Mc�ride, explained. of Mercis, said. “We believe it’s time
”In Miffy we have found a property that Miffy gets more visibility in both
that is iconic and resonates with teens Scandinavia and Eastern Europe.”
and adults. It’s grounded in publishing Anna �isa Mc�ride explains why Miffy
and artwork, and not based on en- represents such a good opportunity
tertainment and it’s very nice for us in the region. Miffy has huge recogni-
to be working on a property that is tion in our territories but hasn’t been
essentially for children but extends widely licensed so this is a terrific op-
beyond that age group. Miffy is a very portunity to bring the brand to retail
welcome addition to this market.” and to compete with existing girls’
Miffy is one of Europe’s most enduring properties in the region, such as Hello
properties. Created by Dutch author Kitty. She brings a rich history of suc-
Dick �runa, in 1955, Miffy is now the cess through good quality products,
subject of books, merchandise, tel- well placed in the market, and we will
evision, exhibitions and musicals. Her enjoy working to apply Miffy’s distinc-
creator is described as an icon and an tive primary colours and simple phi-
inspiration; he still draws and writes losophy to new categories and age
the Miffy books but his work is also groups.”
INTERACTIVE WEBSITE FOR PINKY DINKY DOO
Since Pinky Dinky Doo’s second season premiered on theirs, too. Fans of the pink haired 7-year-old and her
September 7th, it remains one of the top 10 daytime family and friends can access interactive games, videos,
programs on Noggin1. Sesame Workshop, the organi- podcasts and printable activities featuring storylines from
zation behind Pinky Dinky Doo have recently launched the television series’ second season. The new site also
an interactive website at
www.pinkydinkydoo.com, giv- features the opportunity for 4-7-year-olds and their car-
ing Pinky the opportunity to present her latest stories egivers to create their own Pinky stories that may be
on a medium beyond television, and children to present featured as user-generated podcasts on the website.
Pinky Dinky Doo’s second season tackles literacy head-on
using methods in order to convey each lesson. Through
the updated website, viewers have the opportunity to
experience these lessons hands-on.
The updated website also features 12 new video clips
from this season’s episodes and 20 printable activities
including coloring pages, create and color Pinky Dinky
Doo puppets and paper dolls. In addition, a special sec-
tion for grownups includes meet the characters videos,
story synopses, and suggestions of offline activities for
grownups to enjoy together with their children.
Receive Total Licensing, directly to
your in-box by subscribing free of
charge at
www.totallicensing.com
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