TOTAL LICENSING
PIGS HEAD PPCE
LICENSING
PROGRAM
and ABC in Australia in “Little Britain is an incredibly strong
2009, with sales also con- brand,’ says Mark Hurry, ‘three phe-
firmed in the Nordics. Af- nomenally successful series of the
ter a series of promotional original show have cemented it in the
PPC Enterprises in the UK, the com-
events, including last year’s Mipcom hearts and minds of the British public
mercial arm of the Picture Produc-
Junior in Cannes, further announce- and now Little Britain USA is taking it
tion Company Group, has its licensing
ments are expected shortly. to the States and beyond. We fully ex-
hands very much full at present.
Licensing is prime Pinky and Perky pect to be renewing licensing agree-
Two little pigs are keeping PPCE ex-
territory. “The brand is a licensee’s ments with existing partners as well
tremely busy. The porcine legends that
dream,” observed Mark. “You have a as announcing new deals across the
are Pinky and Perky have been given a
classic brand that has received a com- board in the near future.”
complete 21
st
century makeover and
plete makeover, pulling in both nos- PPCE also has The Hive to look after
have re-emerged in a CGI spectacu-
talgic parents and kids who just love - a cartoon about a hive of bees made
lar called The Pinky and Perky Show,
the fast-paced new format. The
currently showing every weekday on
merchandising possibilities are
CBBC and drawing in legions of view-
endless.”
ers.
Existing deals include a Nin-
“We are delighted by the way The
tendo DS game that is set to
Pinky and Perky Show is performing,”
hit the shops at Easter-time
said Mark Hurry, legal and commer-
next year, whilst Martin Yaffe
cial director at PPCE. “It debuted on
International will be develop-
November 3
rd
and was watched by an
ing toys and merchandise for
average of 217,000 viewers per epi-
boys aged five to nine. Several
sode in its first week, which is a 45%
more leading licensees are in
increase on the CBBC average for the
discussion for product launch-
slot. This one was always going to be
es throughout 2009 - leading
a hit - the characterisation is fantastic
up to a major Pinky and Perky
and the production values are incred-
Christmas range.
ibly high.”
However, the PPCE stable is
The Pinky and Perky Show is also going
not limited to pigs. The compa-
global - it is due to go out on France 3
ny also holds the rights to the
Little Britain brand, both Little
Britain Classics – the estab-
lished characters – and Little
Britain USA – the new range of by the same team as Pinky and Perky
bizarre characters created by Messrs – and the evergreen Monty Python,
Walliams and Lucas for the HBO/BBC which is celebrating its 40
th
anniver-
co-production. A second series of the sary next year. With the creation of
American incarnation of the show has an official Monty Python channel on
just been commissioned after it cre- Youtube, free clips are now available
ated huge amounts of attention in the to a whole new generation of fans,
States – not least due to celebritycelebrity fansfans leading to a surge of interest in this
such as Rosie O’Donnell and Sting classic brand. PPCE have set up a se-
making guest appearances and Friends ries of Python licensing deals, includ-
star David Schwimmer directing the ing apparel, voice key chains, and dress
studio-based segments of the show. up”.
42
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