TOTAL LICENSING

A successful inaugural show
Dubai Character, the first licens- characters producers, media, advertis- novative characters and artwork”.
ing exhibition and conference to be ers, graphic designers, marketers, man- Refreshingly, as we at Total Licensing
held in the region, was an undoubted ufacturers, retailers, licensees, licensing walked the halls and talked to local
success according to visitors and ex- agents, licensors and other decision and international exhibitors, the atti-
hibitors that were present during the makers and public. The events facili- tude towards the licensing sector was
three day event at the Dubai Inter- tated the entry of international com- enthusiastic, with no mention of the
national Convention and Exhibition panies into the UAE and Arab market economic issues that form the basis
Deals worth
Centre last October. Several com- which is considered a net importer of of most conversations at other trade
mented that even if it had been the this industry’s products and services. events at the moment.
over $100
third or fourth year of the show, the These two fairs attracted people from As one would expect, perhaps, the ma-
million were
event would been deemed a success. around the world. Over 300 compa- jority of exhibitors, and trade visitors
signed at
The event was held alongside the nies have already confirmed their par- came from GCC countries (Bahrain,
Dubai Games Expo and, by the time ticipation in the Dubai Character and Kuwait, Oman, Qatar, Saudia Arabia
Character the doors closed on the last day, the Licensing Fair 2009 and Dubai World and the United Arab Emirates).
Dubai in
event had attracted 10, 430 visitors Game Expo 2009 scheduled from 27 The first Character Dubai demon-
and 250 companies from 30 coun- to 29 October 2009”. strated fully the eclectic mix of brands
October
tries. Laila Suhail, CEO of Dubai Shopping and properties available in the re-
Even more impressively, ac- gion. From major international
cording to the organisers, In- brands such as Nickelodeon to
dex Conferences and Exhibi- home-grown success stories
tions, deals concluded at the such as JumJum and Freej, ex-
event were worth a staggering hibitors covered a wide range
$100 million. of entertainment, brand and
The event was staged under the other sectors. Even the Dubai
patronage of H.H. Sheikh Majid Police have a licensing pro-
Bin Mohammed Bin Rashid Al gram using a cartoon character
Maktoum Chairman of Dubai named Saeed Hemaya who is
Culture and Arts Authority being used to promote an anti-
who also attended the inaugu- drugs message to teenagers
ral ceremony (see picture). across the Arab world.
Speaking at the closing sessions of the Festival and advisor to Character During the three days, a series of
events, Abdul Salam Al Madani, Presi- Dubai confirmed that the success of seminars and conferences were held
dent of Index Holding said, “Dubai Character Dubai and Dubai World covering both Western and Arabic
Character and Licensing Fair and Game Expo in its first round had a topics, together with an all-day licens-
Dubai World Games Expo 2008 and positive impact on the placement of ing workshop run by Danny Simon of
conferences that ran parallel to the Dubai on the world map in the char- The Licensing Group and specifically
For more information about shows have made substantial and pos- acter, licensing and electronic gaming targeted at beginners to the business.
exhibiting or visiting, visit itive impacts on the entire branches Industry and Trade. Furthermore, Laila Dates for this year’s event have already
www.character.ae or of the industry. Over 4,770 trade visi- suhail believes that the event will “sup- been confirmed as 27 to 29 October
contact Index Conferences tors and 5,660 public visitors, visited port the teaching, education, culture, and, based on the success of the inau-
and Exhibitions in Dubai. the events including investors, busi- economy and ethics of this important gural event, the show will undoubtedly
Tel: +971 4 362 4717. ness people, industry elites, corporate segment of society and transfer our grow with a significant number of ex-
character@index.ae representatives, leading international culture to the world through our in- hibitors already confirmed.
60
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