TOTAL LICENSING
CTM GROW BEN 10 AND BAKUGAN PROGRAMS
CTM report that Ben 10 is proving to be popular in side, Panini are planning to launch a monthly Ben 10
Germany with excellent television ratings. RTL 2 have magazine.
scheduled the series from January in their Pokito block A further success for CTM is Bakugan. According to
and, in addition to RTL 2, the series is aired weekly on research, Bakugan will probably achieve
the Cartoon Network block. The Ben 10 merchandising a turnover of $200 million this year and
program continues to grow. New licenses have recently been Spring will see the market launch of the
signed with H. Grossmann for a broad range of outdoor- property in Germany. Broadcasting of the
toys, as well as the IMC Toys Deutschland GmbH for a toy television series began early this year on
range and Riethmüller GmbH for various party items. In Cartoon Network.
addition, contacts are being finalised with Sun Decorations Spin Master’s toy line comprising 288
for stickers as well as Winning Moves Germany for a Top different Bakugans is being distributed in
Trumps card game. Germany by Upper Deck. In addition, CTM
Other recent signings include Ravensburger Spieleverlag have signed BIP Holland for candies as well
GmbH for ranges of puzzles and games, Bike Fashion as Reinders Posters. Further contracts
Vertriebs GmbH for bike accessories and Paxos SA for covering toys, stationery, apparel and food
school bags, stationery and paper goods. On the publishing are currently in the pipeline.
TOEI APPOINT TLC LITTLE PRINCESS
Toei Animation has recently appointed The Licensing Following its continuing success in the UK, where Little
Company Germany GmbH as the merchandising agent Princess remains one of the most popular shows on Five’s
for Dragon Ball, Dragon Ball Z, and Dragon Ball GT. Milkshake block, TV Loonland report that Little Princess is
According to the agreement, The Licensing Company also proving popular in Germany with strong television rat-
Germany GmbH will handle Germany, Austria and Ger- ings on Ki.Ka. Panini’s Little Princess magazine launched in
man-speaking Swit- September and Martin Yaffe’s master toy line are already
zerland. proving popular at retail in Germany. Little Princess is based
Now boasting 508 on the children’s books by award-winning au-
episodes, the Drag- thor and illustrator Tony Ross. The books have
on Ball phenom- been sold into more than 165 countries.
ena follows Goku’s Another property enjoying success if Pettson &
quest (main charac- Findus. The programming has been continuously
ter in the series) to on air in Germany since 2000 and now has fif-
become the strong- teen licensees including Friedrich Oetinger Ver-
est martial artist in lagsgruppe, Xenos, Edelkids, Ravensburger and
the universe and his Panini.) Licensees are benefiting from a strong
search for the seven ongoing television presence together with
magic Dragon Balls three feature films which aired on ZDF once
in a saga that en- again last Christmas. Recent licensees include
compasses three parts - Dragon Ball, Dragon Ball Z and Public Solutions for electronic boardgames,
Dragon Ball GT. Dragon Ball adapts Japanese big success Comma Publications for surprise and gift bags
comics of the same title by Akira Toriyama. Since this ani- and Everts. New product categories are expected to be
mated series produced in 1986, this has continued broad- available in 2009 alongside an expansion of the licensing and
casted in major European countries. merchandising business into Central and Eastern Europe.
J4G JUST FOR GIRLS
lifestyle, design and beauty, dating and Yorker website.
flirting, In October 2008 three prod- In association with Impluse, 50.000
Based in Hamburg, DTP Young Enter-
ucts from the My Boyfriend series demo CDs of the title My Boyfriend
tainment designs, publishes, distributes
were launched in Germany, Austria – Er liebt mich, er liebt mich nicht (My
and licenses products for children,
and Switzerland – lifestyle simulations Boyfriend – He loves me, he loves me
teenagers and families.
in which the heart of the dream boy not) were placed in retail stores.
The line-up covers PC and console
has to be conquered. The brand has already been launched
titles as well as audio games and mer-
DTP have signed New Yorker and in the UK, France, Spain and Italy. Sev-
chandising. DTP Young’s well-known
Impulse for J4G. New Yorker has 682 eral Nintendo DS games such as Love,
labels include Horse & Foal, Classics
stores in 25 countries, making it one Fashion & Friends and My Boyfriend
To Go and J4G – Just for Girls. The
of Europe’s largest young fashion busi- have been successfully introduced. The
latter was launched in Summer 2008
nesses. In Germany J4G is presented brand will be supported further in the
aimed at girls aged 10 to 16 years.
with an instore radio spot, J4G post- games sector and other licensed cat-
The series meets the needs of the
cards and online banners on the New egories are planned.
new generation of girls - fashion and
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