NEWS
TOTAL LICENSING
WAYBULOO SET TO DEBUT THIS YEAR
The Foundation, part of the RDF Media Group, has recently range of emotions including love, wisdom, happiness and
released the images for the new CBeebies’ series Waybu- harmony – all in search of Waybuloo.
loo. There are four Piplings. Lau Lau is rabbit-like and her key
The 100 x 20 minute series, announced earlier this year, characteristic is her imagination. She loves to paint and
is a mix of animation and live action. Waybuloo is an in- sculpt, especially if she can make presents for her friends. Yo
novative approach to pre-school programming focussing on Jojo is monkey-like and represents happiness. He is clumsy,
children’s emotions. Production has started in Scotland and funny and cheeky. Just as Lau Lau loves to paint, Yo Jojo
Canada and the series is scheduled to broadcast in 2009. loves music and dancing. He even has a little stage carved
Waybuloo transports children into a magical land called Nara from a tree stump on which to perform. De Li is kitten-
– a real world, which is inhabited by animated characters like and represents love. She’s a bit shy but is nurturing
called Piplings. Taking an original approach, Waybuloo and loves nature, be it gardening, flowers or gathering food
focuses on children’s feelings, and the Piplings embody a for the group. Nok Tok is bear-like and represents wisdom.
He solves problems and comes up with creative, inventive
solutions for fixing and mending things. He has a very
colourful toolbox and a special Anything Machine which can
solve a multitude of problems.
In each episode, six children visit Nara to play with the
Piplings and explore their land, as real life interacts with the
animated world, showing that every child can visit Nara and
find their own Waybuloo. Children will be able to play with
the Piplings, learn yogo with their parents and experience
Waybuloo moments for themselves through the world of
Nara on the CBeebies website.
RDF Kids & Family, a division of RDF Rights, holds world-
wide rights in all media in the property and will distrib-
ute Waybuloo to the global pre-school market. It will be
launched internationally at MIPTV in March.
RDF Kids and Family has already licensed Waybuloo to
Fisher Price as Master Toy licensee, Egmont as the Master
Publisher and 2Entertain as the UK DVD distributor.
FRANKLIN COVEY PRODUCTS TO ACCELERATE
INTERNATIONAL LICENSING OPPORTUNITIES
FranklinCovey Products, a global re- products. zational products outside the U.S.”
tailer and the exclusive licensee of Sarah Merz, CEO of FranklinCovey Prior to joining FranklinCovey Prod-
consumer products for FranklinCov- Products, said, “FranklinCovey has ucts, Spotts held senior licensing po-
ey Co, recently announced the hiring developed a powerful brand name in sitions with Woolrich, Inc., The Cole-
of licensing and international business international markets as a result of its man Company Inc and The Sharper
veteran John W. Spotts (pictured) as strong presence in training and con- Image. Spotts also worked at Equity
Sr. Vice-President, International. sulting, yet the international product Management where he managed the
In his new role, Spotts will spear- side of our business is relatively small Goodyear program.
head the growth of the company’s compared to our
directly-owned international product domestic product
TV FOR KID VS KAT
businesses in Mexico and the UK, as business. I believe
well as developing a worldwide net- we have a signifi-
Decode Enterprises has signed two major deals for Kid
work of business partners to license cant opportunity
vs Kat, an animated series produced by Studio B Pro-
the FranklinCovey Products name for to leverage our
ductions in association YTV Canada and Jetix Europe.
organizational and productivity tools, brand name and
Nickelodeon South East Asia has acquired the show
including planners, business bags, unique consumer
alongside a deal with ABC in Australia, bringing the se-
cases and totes, binders and covers, appeal via the li-
ries into brand new territories. Kid Vs Kat is also set to
and its proprietary PlanPlus Planning censing model to
air on YTV in Canada, Jetix Europe and Jetix US.
Software and PlanPlus Online. The realize significant
Created by Rob Boutilier and targeted to kids 6-11, Kid
company believes it has an underde- growth in the
vs. Kat is about the exaggerated conflict between a de-
veloped international presence for its sale of our plan-
monically malevolent cat and the beleaguered ten-year-
unique line of business and planning ning and organi-
old boy to whom it has taken a demented dislike.
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