TOTAL LICENSING
“My interest in the show comes from my
side interest in my work in marine science
education. I’ve always been a science freak
so a lot of the ideas in the show are from
past experiences in tide pools when I used
to work at Marine Science Education Cen-
ter teaching kids about the sea and whale
watching. But I had my own interests in
surfing, pop culture, music and those sorts
of things. They’ve sort of collided with my
interest in animation and the result is the
show”.
Stephen Hillenburg, creator of SpongeBob
changed with Hillenburg chose the al- Treedome”, on
ternative SpongeBob. In addition, The July 17 at 10am.
Krusty Krab was originally spelled The broadcast
with the letter C rather than K but marked Nick-
Hillenburg thought that K was fun- elodeon’s entrée
nier and, of course, would fit into his into original first
Ukrainian heritage. run program-
Following Nickelodeon’s 12
th
Annual ming on Satur-
Kids’ Choice Awards on May 1, 1999 day morning. At
Nickelodeon offered a sneak preview the time, Rugrats
of SpongeBob SquarePants. The spe- was the most
cial preview delivered a 6.3 rating and popular show
25% share. 6.9 million total viewers on Nickelodeon
watched the preview, including 3.6 and had already cal, and sometimes nonsensical adven-
million children aged between two outlived dozens of other lower-budg- tures as an incurable and earnest sea
and eleven. et cartoons. SpongeBob, with its ani- sponge, quickly appealed to older and
SpongeBob aired its first episode, mation and humor style more rooted younger audiences alike.
“Help Wanted/Reef Blower/Tea at the in clever word-play and culture-refer- For the few who haven’t seen the
ences unlike the humor that show, SpongeBob is set a few fath-
made Rugrats so oms beneath the tropical isle of Bikini
popular, was ex- Atoll, in the sub-surface city of Bikini
pected to be just Bottom. SpongeBob lives in a two-
another one of storey pineapple and, instead of taking
those shows. Fol- the logical approach to everyday chal-
lowing early strug- lenges, the character looks at life in an
gles, its ratings unconventional way. Whether search-
soared, and a year ing for the ultimate spatula to perfect
after release, it his burger-flipping technique at the
surpassed Rugrats Krusty Krab, or just hanging out with
as Nickelodeon’s his best friend Patrick (an amiable
highest rated show. starfish), SpongeBob’s good intentions
SpongeBob’s nauti- and overzealous nature, usually create
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