TOTAL LICENSING
Europe from midway through this year.
Interactive, too, has been highly successful for SpongeBob. More than
eighteen different SKUs have been developed with the UK, Germa-
ny and Australia forming the strongest markets outside the United
States.
The SpongeBob SquarePants Drawn To Life DS game was released
last September into the UK, France, Benelux, Switzerland, Germa-
ny, Austria, the Nordics and Italy and sold over 23,000 units in the
first month since it was released. This is 10,000 more than the non-
SpongeBob version of Drawn to Life and 13,000 more than Atlantis
Squarepantis sold in its first
four weeks.
In the UK, sales in-
creased by 500% week
on week and in Germany
sales increased by 142%
in a single week when the
titled climbed from 40 to
17 in the Nintendo DS
charts.
In 2009, THQ
will continue
to Think
Happy as
they release
SpongeBob: Fran-
tic Fry Cook on
Nintendo DS and,
later in the year, the
as yet un-named ‘Best
SpongeBob game ever’
across all major formats.
Moving further afield into Asia
and the past three years has seen phenomenal suc-
cess for SpongeBob. Early indications of him being a star in the
region came when the SpongeBob publishing business was launched
in China to great success even before the show went to air on lo-
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