Winter 2009
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Given the state of the econ- But, it isn’t all doom and major feature on licensing Grüße
Publisher/Editor
omy in many parts of the gloom. Take the Christmas in Dubai and the Gulf States.
Francesca Ash
world at the moment, it is sales in the UK. Online sales This follows the successful
francesca@totallicensing.com
with a degree of trepidation were up dramatically. Why? launch of the Character Du-
that we wish you a Happy Because of pricing. bai Show last year. Forgive us
Sales/Marketing Director
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New Year! The same logic applied to for blowing our own trum-
Jerry Wooldridge
Since we published our Fall high street sales. Retailers pets but Total Licensing was Gr
jerry@totallicensing.com
issue last September, the launched a price war with the only worldwide magazine
banking system has gone into virtually daily reductions. And at this show, and at the Japan
oet
Advertising Sales
freefall, companies are laying when consumers felt they Show. Now that’s reporting
James Ash Saluti
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off staff and retail suffered were low enough, they went on a global basis.
james@totallicensing.com
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badly in the all important out and bought. The Dubai show was a fasci-
fourth quarter, despite a sav- Life has changed. In years nating combination of local
Subscriptions
age price-cutting war. past, sales began the day after and international brands and
Tracy Porter
ns
Only last September, at the Christmas. Now they begin was made that much more
tracy@totallicensing.com
o
ti
UK’s licensing awards, Wool- weeks earlier. And consum- refreshing by the fact that
worths won their third Re- ers, largely, are determining everybody was positive and
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Digital Subscriptions a
tailer of Licensed Product prices. If they believe they are not one person, in all our
cherie@totallicensing.com
award and was nominated too high, they won’t spend. If meetings and discussions,
www.totallicensing.com/reg.htm ut
for a further three, including pricing is reasonable or low, mentioned the words ‘reces-
the overall Retail of Licensed they will buy. In essence, it’s a sion’ or ‘credit crunch’.
Contributing Writers
Product. case of supply and demand. Nobody is saying that the
Becky Ash
Sal
Today, the business, which Of course the UK is far from Middle East is immune from
Martin Brochstein
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was over a hundred years the only country suffering. the problems but, sufficient
David Drews
old, has gone. And the knock- The position in the US is, if to say that with retailers fall-
Marici Ferreira
on effect continues. Zavvi, the anything, worse than that in ing like flies in the rest of
Morten Geschwendtner
music chain, has also called in Europe. And Asia isn’t faring the world, Dubai opened the
George Medina
administrators - their main too well either. world’s largest shopping mall
•
Caroline Mickler
supplier was Entertainment Which brings us to this issue in November.
Saudaçoes
UK, part of Woolworths. of Total Licensing. Other than Of course, our globe-trotting
Licensors are also affected a roundtable on surviving the continues in the early part
TOTAL LICENSING LTD
by the Woolworths closure. economic crunch, we’ve tried of this year. The magazine
4 Wadhurst Business Park
Entertainment Rights, for ex- to avoid majoring on the will be at toy fairs in New
Faircrouch Lane
ample, who have seen their problems and concentrate York, London, Nuremberg
Wadhurst,
share price plunge from 267 on the positive. And, yes, and Melbourne as well as
East Sussex, TN5 6PT,
to 4.5 over recent months, there are very positive things the Eastern European event
England
•
was a major trading partner out there. in Prague. And that just takes
Tel: +44 (0) 1892 782220
•
of Entertainment UK who Despite everything, this is our us through the next two
Fax: +44 (0) 1892 782226
went down apparently owing best-ever Winter issue. Why? months!
Hålsning
www.totallicensing.com
over £800,000 to ER. Because more than ever, We hope you enjoy this is-
Saludos
Viyella, one of the UK’s long- we’re proving the validity of sue and we look forward to
© 2009 Total Licensing Ltd
est running clothing manu- widening the marketplace on bringing you the licensing in-
Total Licensing is published four times
• facturers, has also gone and a global basis. We’re proud to formation you want and need
each year. Subscription rates for the
rumours abound as to which say that we have advertisers from all over the world dur-
printed issue per year are big name will fold next.
from eighteen countries in ing 2009.
ar
US $70 • UK £35 • €50. And this is just in the UK. this issue. And, over the last
The digital issue is free of charge.
Many of you, I am sure, will three months, we’ve been at Francesca Ash
•
All illustrations are reproduced by
have given up reading or events in Europe, Dubai and Publisher/Editor
permission of their owners.
watching the news for the Japan, to name only three.
Printed in England
simple reason that it is just As you go through the pages Jerry Wooldridge
Greetings
too depressing. of this issue, you will see a Director
Subscribe now at
www.totallicensing.com
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