NEWS
TOTAL LICENSING
NEW ANIMATED SERIES FOR HEATHCLIFF
America’s favorite street-smart feline are thrilled to have the opportunity tion to reaching out to the licensing
is going renegade for a new animated to rekindle the magic and introduce and merchandising community with
Heathcliff as Fitzroy Media signs Ren- this loveable cat to a new generation opportunities to develop additional
egade Animation to design and pro- of fans.” products based on the evergreen
duce a series of projects beginning Van Citters credits include Christ- Heathcliff character.
with a package of an animated inter- mas Is Here Again, a new animated “We’re going to dust off this classic
stitials. feature starring Ed Asner and Kathy kitty, throw him in the tub, scrub be-
Renegade will start pre-production Bates, as well as the Cartoon Net- hind his ears and get rid of those old
on 50 x 2-minute interstitials early work series Hi Hi Puffy AmiYumi and fleas. Heathcliff’s many loyal fans are
Captain Sturdy. He also directed the going to be thrilled and he is certain
award-winning Internet series Elmo to find an even wider audience with
Aardvark: Outer Space Detective and all-new shenanigans in the 21st cen-
numerous television commercials. tury,” said Gallagher.
“Renegade’s track record for produc- Fitzroy Media is a media property
ing animation that hits the mark with development company specializing in
today’s audiences, coupled with Dar- children’s entertainment created for
rell Van Citters proven sensibility for a variety of new and emerging media
maintaining an evergreen character’s platforms including mobile, Internet
intrinsic qualities as it evolves in the and interactive broadcast TV.
21st century, is certain to be a formula FRM’s flagship property, BidZerk, is an
for success with Heathcliff, a classic interactive gaming experience encom-
character who has earned his stripes passing online, wireless and live action
– black, orange and otherwise – as a that is poised to become a global chil-
permanent fixture in popular culture,” dren’s brand for kids 9-14 through
said Fitzroy Media CEO Hamp Hamp- broadband, broadcast and mobile TV
ton. format sales similar to other success-
The new Heathcliff DVD is the first ful format shows.
project to be greenlighted by Fitzroy Led by CEO Hamp Hampton, founder
under an agreement with cartoonist of The Mercer Group LLC, and for-
this year. Nationally renowned anima-
Peter Gallagher, who writes and draws merly with Honest Entertainment,
tion director Darrell Van Citters, who
the Heathcliff comic strip created the licensing/marketing firm behind
leads Renegade’s creative team, is on
in 1973 by his uncle, George Gately. the hit children’s properties Angela
board to develop an updated look for
Under the agreement, Fitzroy Media Anaconda, Pepper Ann and Fido Dido,
the new animation featuring Heath-
will develop animated feature films, the management team boasts more
cliff.
Direct-to-DVD releases and location than 75 years of combined specialized
Targeting an adult and tween audience,
based entertainment projects, in addi- industry experience.
the new Heathcliff will focus on com-
edy set against a hip, club-music sound.
“Heathcliff is a fantastic character
Receive Total Licensing, directly to your
that has delighted millions of people
in-box by subscribing free of charge at
worldwide—and we are among his
biggest fans,” Van Citters said. “We
http://www.totallicensing.com
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