NEWS
TOTAL LICENSING
BATMAN FRANCHISE SET TO GROW
The phenomenal success of Warn- like Batman, technology gives them
er Bros. Pictures’ blockbuster abilities and powers beyond their
film The Dark Knight, which human capabilities.”
has now been released on The Batman franchise, which
DVD and Blu-Ray, together boasts more than $1 bil-
with a powerful product lion in box office revenue*,
line, has created robust more than $1 billion in
momentum for the Bat- video and DVD sales and
man brand that Warner
technological advancement, as well
more than $9 billion in
Bros. Consumer Products (WBCP)
as mid-to-high income groups who
consumer products sales worldwide,
and DC Comics will continue to am-
see technology as a way to improve
continues to expand with Batman: The
plify with the announcement of plans
their standard of living and enjoyment
Brave and the Bold, an all-new animat-
to create dynamic, new products fea-
of life.
ed television series.
turing Batman’s high-tech gadgetry.
“Batman is a truly contemporary hero.
Promising non-stop action and adven-
The Batman brand is a powerful tool
His appeal lies in the fact that whilst
ture, Batman: The Brave and the Bold
for creating excitement, differentiation
he has an amazing heritage, he can and
features Batman teaming up with oth-
and increased sales within the technol-
does evolve with time,” said Bruno
er world renowned DC Super Heroes
ogy and gadgetry categories. Targeting
Schwobthaler, Senior Vice President
to battle villains in new environments.
males aged 18-34 years and teen and
Sales and Business Development for
The series, comprising 26 episodes in
‘tween’ boys as a secondary audience,
Warner Bros. Consumer Products,
total, showcases a more humorous
WBCP is seeking and actively target-
Europe, Middle East and Africa. “In
side of Batman and offers licensees
ing partners to develop products for
The Dark Knight theatrical release we
the opportunity to develop fresh Bat-
this category, including—gadgets, digit-
saw a very dark, edgy almost futuris-
man product targeting 4-to-7-year-old
al cameras, computing equipment and
tic Batman. It is this unique, high-tech
boys.
mobile phones. The company is also
heroic incarnation that we intend to
As the global master toy licensee for
seeking partners for products that
expand in the coming months target-
Batman, Mattel, continues its fifteen-
appeal directly to early adopters of
ing young men who believe that, just
year relationship with the brand.
DRI TAKE ON GREETINGS CARD DESIGNER
DRi Licensing has been appointed to represent one of the UK greeting industry’s most popular designers, Caroline
Gardner.
Gardner has enjoyed great success with her fashion-inspired designs. The Caroline Gardner brand has a clear design
identity, with a unique graphic style. Now in its 16
th
year, the brand’s appeal transcends ages and has a following from
children to teens to 60-somethings. Caroline Gardner Publishing was established 15 years ago, by Caroline and her hus-
band, Angus, after a successful card commission from a Tokyo
based art gallery. Before long, a buyer from John Lewis spotted
the company’s iconic designs - and the rest is history.
Starting life on the kitchen table, Caroline Gardner Publishing
was one of the forerunners of the handmade card phenom-
enon. The Company now has an established business with
major key and national accounts including John Lewis, W H
Smith, Harrods, Selfridges, Waitrose, Waterstones and Boots
as well as quality independent card, gift and trend stores.
With this success the potential for licensing Caroline’s work
has been recognised by several licensees and retailers lead-
ing to a number of successful licensing arrangements over the
past few years including those with Boots and Mothercare and
the current Caroline Gardner licensees - Helen Exley Books
and Margaret Muir. With a view to taking her program to the
next level, DRi has created a strategic and segmented strategy
for the Caroline Gardner brand and its extensive and very varied portfolio. A new stationery signing is already immi-
nent with longer term plans in gifting, homewares and fashion.
Commenting on the signing, Alicia Davenport, DRi’s Licensing Director said, “Caroline’s stunning designs have a huge
and very loyal following and we’re excited to have the opportunity to expand her distinctive art onto a wider range of
complementary products.”
26
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132