NEWS
TOTAL LICENSING
NEW AGREEMENTS FOR CHAOTIC
4Kids Entertainment has finalized licensing agreements tainment to produce the high definition, 3D CGI animation
with leading broadcasters in France and the UK for the first series.
season of Chaotic, it was announced recently. The TV series follows two teenage boys who discover
Season One of Chaotic is scheduled to launch on Gulli TV that the Chaotic trading card game they’ve been playing
in France, Rede TV in Brazil and Jetix in the UK, beginning transports them to Chaotic, a parallel universe where they
first quarter 2009. find themselves right in the middle of the action where the
The property’s second season, Chaotic: M’Arrillian Invasion, game comes to life. They quickly realize that the unique
has also been renewed by Teletoon in Canada and Jetix in codes on their trading cards are actually scans of real, living
Latin America. creatures with unique powers from the realm of Perim. The
The series’ global broadcast lineup al- boys then use these fierce and fascinating beings to help
ready includes: Jetix (US), Teletoon further their gaming skills as they capture the codes of new
(Canada), TEN Network (Aus- creatures, new battle gear – even new locations in which
tralia), RTBF (Belgium), SIC to compete.
(Portugal), MNet (South In the UK, Esdevium Games, TC Digital Games, 4Kids,
Africa), and Kids Central and Toys R Us have welcomed the launch of the Chaotic
(Singapore) among oth- Trading Card Game. 4Kids and TC Digital Games recently
ers. announced the 1 millionth registered user on the Chaot-
In the United States, icGame Website. This benchmark further confirms the
the Chaotic series airs impressive growth of Chaotic as a multi-platform trading
weekends on TheC- card game capable of uniting players around the world by
W4Kids and is available connecting traditional trading card game play with a power-
for VOD viewing on the ful online component.
Comcast, Cox and Bresnan “We pride ourselves on always being the first to introduce
cable systems. The show’s sec- new crazes in the UK and this latest release of trading cards
ond season, Chaotic: M’Arrillian In- will be no different,” said Mike Coogan, Marketing Director
vasion, airs on Fox during the 4KidsTV at Toys R Us. “Chaotic is bringing a massive opportunity for
four-hour Saturday morning program block. Toys R Us to retail this new and unique online and trading
4Kids partnered with Teletoon Canada and Bardel Enter- card game.”
THE KEITH PASHLEY PROJECT BAKUGAN SALES RISE
Having spent over 15 years rion have already appointed Nelvana reports that Bakugan’s popularity is quickly
at the forefront of the licens- The Keith Pashley Project on spreading around the world. Since its introduction in
ing industry, Keith Pashley an interim basis to manage a January 2008, the Bakugan toy line - launched with
has set up his own company couple of their core brands. the popular animated television series of the same
– The Keith Pashley Project. The Keith Pashley Project is name - has created a frenzy with parents and kids,
Pashley was formerly Euro- also working with Max Pub- selling out at retailers across the US. The newest
pean Marketing Manager The lishing to help develop the items launched in North America from Spin Master
Copyrights Group, a division coverage and reporting of last Fall were the Special Attack Bakugan, Deka Baku-
of Chorion, where he was sports licensing. gan and the Bakurack storage unit for Bakugan balls,
responsible for the marketing Keith is certainly looking for- among the hottest items of the Holiday season. CNE
and development of classic ward to the future. “It has has signed partners in the soft lines categories for
brands such as Peter Rabbit been a privilege to work for the brand in the US featuring top manufacturers in
and Paddington Bear. Chorion and so many other a range of key product categories such as apparel,
“I have had tremendous fun top companies over the years sleepwear, footwear, swimwear and accessories, in-
over the course of my ca- and I have built up a wealth cluding Hybrid Tees, Jazwares, Accessory Innovations,
reer and working for both of experience along the way,” C-Life and SGI Apparel. Within EMEA, CNE have al-
Copyrights and Chorion was he observed. “I am now look- ready agreed partners for key territories across a
an amazing experience”’ ex- ing forward to using my ex- range of product categories including apparel, sleep-
plained Keith. “I just felt the pertise and experience of so wear, footwear, swimwear, accessories, confectionery,
time had come to go it alone, many international properties stationery, publishing and posters and have DVD dis-
to work on some of the many to help people across the in- tribution agreements with Warner Home Video for
ideas I’ve accumulated and dustry and, judging by the past the UK, Spain, Italy, Germany, Benelux and France as
am really looking forward to couple of weeks, when my well as with KE Mathiasen for the Nordic Region.
working with a diverse range feet have hardly touched the In the US, Bakugan can be seen on CN and in Canada
of people and companies ground, it’s looking good for on Teletoon. It will begin to air internationally in
across the industry”. Cho- The Keith Pashley Project”. 2009.
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