TOTAL LICENSING
JETIX SIGN DEALS
IN EASTERN
EUROPE
As agents for LazyTown in Eastern Eu-
rope, Jetix Consumer Products, have
recent negotiated a number of new
deals for the property.
Two deals have been signed with Me-
dia Service Zawada for the publishing
of Lazy Town magazines and books in
Poland and Romania and for the pro-
duction of LazyTown DVDs (all 53
episodes) in Poland. The first products will be launching first quarter of
2009. In Hungary, M&C Publishing will be working on the production of
LazyTown magazines, to be available first quarter of 2009 and Perpigna
has been appointed to develop a range of back-to-school products for the
Romanian market.
On a different note, JCP have signed Mediaway to launch DVDs in the
Czech Republic and Slovakia featuring Galactik Football. Sonic X has been
signed by M&C Publishing in Hungary to produce novels which will launch
this February. In addition, BeProffice has been appointed to develop a
range of stationery and back-to-school in Romania for Oban Star Racers
and Iggy Arbuckle.
The Jetix Magazine has now been launched in Romania, Hungary, Bulgaria,
Turkey and Poland. It also launched in the Czech Republic and Slovakia in
December, with Ukraine also in the pipeline. The magazine is produced
under license and reflects the brand and programming of the Jetix chan-
nels in these territories.
CHANGE OF NAME FOR DOCE
IN CHILE
Celebrating its 30th
anniversary as the
pioneer in marketing
innovation in Chile,
Doce has recently launched its new corporate image under a new banner
- Doce & Friends. The launch, held recently was attended by more than
more than 250 people, among them, executives from Cencosud, D&S,
Falabella, Rhein, La Polar, Soprole, Nestlé, Homecenter, Paris, Ripley, CCU,
Watt´s, in addition to Teletón’s marketing and finance manager, Eugenio
Silva, and Achap’s executive president, José Manuel Silva.
During the meeting, Doce’s General Manager, José Manuel Donoso
referred to the company’s many achievements and challenges for the
coming years. However, the most significant news was the company’s
new corporate image. Doce & Friends.
During the company’s 30 year history, it has been involved in advertising
and with marketing campaigns together with brand representations for
consumer products. The company has developed programs for iconic
properties including Requetepatitas, as well as the Powerpuff Girls which
is being re-launched in Chile this year. Doce has also become one of the
most innovative companies in new media and operates a 360° marketing
and publicity program for its clients.
Doce & Friends will be a group of entirely independent companies
providing different marketing services, with very distinct attributes under
the umbrella of a company with more than three decades experience
in the market.
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