TOTAL LICENSING
that you really don’t need to see all Classic Bob is probably closest spired by the work of artist Piet
of him to feel him,. Without doubt, he to the original Nickelodeon Mondrian. It will integrate ele-
has transcended the status of cartoon designs and will ments in a geometric way and
and phenomenon”. keep fairly closely will appeal very much to a fashion-
Translating this into graphics and de- to the television driven audience”.
signs was Bonilla’s task. Whilst creat- series. However, Simply Bob is more subtle that the
ing the new look, he was constantly over and above other design brands. “It will involve
aware of the design equities of the the television, it silhouettes and interpretations of
brand. Firstly, the yellow square. Sec- SpongeBob’s world”, explained Bo-
ondly, the iconic parts of Sponge- nilla.
Bob such as his sparepants, nose, The final design grouping for Sponge-
socks and eyes. Then comes his Bob is, of course, SpongeBob
nature and the attributes most by SpongeBob.
people associate with SpongeBob This was
i.e. well meaning and positive. Finally, not the
texture and form – inspired by the w o r k
world of Bikini Bottom. will also of Bo-
Bonilla came up with different art make more nilla but
styles that make up the creative strat- creative use came out
egy. These are Classic SpongeBob, of design ele- of the Euro-
Bob2, Simply SpongeBob and Sponge- ments, eg the pean team, headed by Jean-Philippe
Bob by SpongeBob. Although more coral etc. Bob Squared (Bob2) relies Randisi. It capitalizes on the phrase
may be added in time to come, these on elements from SpongeBob. As “Yellow is the New Black” which has
will all roll out this Spring at retail. Bonilla explained, “Bob Squared is in- been quoted in the press recently
SPONGEBOB IN NORDIC AND EASTERN EUROPE
Plus Licens began representing Nickelodeon with SpongeBob marathons as well as magazines from Astrel (Russia/CIS, from early
in 1993 and the current agreement cover- contests on the channel and on the web. 2009), Egmont (Hungary, the Czech Republic,
ing SpongeBob SquarePants has been running SpongeBob has been placed with broadcasters Slovenia and Austria), and Magma (Croatia,
since 2005. While previ- in Sweden (TV 4), Norway (NRK), Denmark Slovenia, Bosnia, Serbia, Montenegro and
ous international Nick- (DR), Finland (Nelonen), Herzegovina).
elodeon successes Iceland (365 Media), For SpongeBob apparel, licensees include H&M
like Rugrats never Hungary (TV 2) and worldwide, Topp Kereskedelmi for Hungary,
became really huge Russia (TNT), and Fipo Group and Duotex for the Nordic
television hits in the and the series countries. The merchandising program for
Nordic countries and is also regu- SpongeBob SquarePants in Plus Licens territo-
Eastern Europe, Sponge- larly seen ries also comprises personal care (KM-Group
Bob SquarePants has - along on the Nick- for Russia), stationery (Premiere for Russia/CIS,
with Dora the Explorer - taken elodeon channel Ars Una for Hungary and Serbia, and Magma
the audience by storm and also in all territories. for Croatia, Bosnia, Montenegro, Serbia, Slov-
helped build the Nickelodeon Dedicated Nick- enia and Herzegovina) and toys (C-Toys for
brand and channel to new heights. In elodeon channels launched into Nordic Russia/CIS and Zvezda for Russia, Belarus and
Sweden, Nickelodeon is now the second countries in 1997 and into Eastern Europe and Ukraine).
biggest children’s channel, and is still growing Russia from 1998, and, over the past four years,
strongly on national SVT’s Barnkanalen. Recent the channel has significantly grown its multi-
reports from Denmark, Russia platform presence in Plus Licens terri-
and other countries in Plus Li- tories, with Nickelodeon Poland
cens territories are also seeing launching in July 2008.
success for Nickelodeon and The SpongeBob
SpongeBob. comic from Izda-
Preparing for the anniversary telstvo Komiks has
celebrations in 2009, Nick- been a great success
elodeon Nordic celebrated in Russia and the pub-
a SpongeBob SquarePants lishing program also
month in November 2008, comprises books and
93
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132