TOTAL LICENSING
IS IT REALLY CHRISTMAS AGAIN, ALREADY?
The last carols have echoed!, the Time honored favorites must be
last Christmas bells have jingled!, given a fresh new look!
the New Year’s champagne corks There is Santa Claus, ever the
have barely popped! – and sud- trademark of gift giving, jolly and
denly it is 2009. loved! There are the cute, cuddly
The industry has learned to think denizens of the North who re-
ahead. With so many Christmas mind us of the charm of winter!
goods being produced in far And there is the modern clean
styling that denotes simplicity
and restraint in design.
The above illustrations are only
away places, planning must start
a few of many that Interconti-
early!
nental Licensing of New York has
The spring trade fairs feature
prepared for exclusive use by its
their Christmas World exhibits
many licensees who make holi-
ever earlier.
day products.
A substantial part of the yearly
“We are ready!” said Marketing
turnover is done in the last
Director, Ann Ketly.
twelve weeks of the year. No-
“We and our artists love to col-
body dares lag behind! Christ-
laborate with design extensions,”
mas comes in so many styles and
added Jerra Parfitt, Creative Di-
flavors, it takes time to choose.
rector.
2009 SHAPING UP AS THE YEAR OF THE FAIRIES
IN AUSTRALIA
2009 is shaping up to be The Fairies biggest year yet. The
third season of the TV series is officially commissioned, the
stage shows are touring nationally, merchandise is rolling out
to retailers and The Fairies successful retail stores/dance stu-
dios are being franchised around Australia.
Series three of The Fairies has been commissioned by Chan-
nel 7 and Nickelodeon on the back of the ratings success of
series one and two and the ever increasing popularity of the
brand in Australia. The third series, filled with new charac-
ters and storylines will go into production in February fol-
lowed by on air broadcast in mid 2009. Weta Workshop will
be creating the sets for the new series, ABC Commercial has
picked up the distribution rights and Haven Licensing are the
newly appointed licensing agent.
The Fairies flagship shop in Adelaide has been a retail success,
with over 500 children through the doors each week. The
store boasts a Fairyland room which hosts dance lessons,
birthday parties and school holiday fun and the store also
features 150 various Fairy products for sale.
The Fairies stores are now rolling out franchises across the
country with the Sydney store to open in March 2009 in Campbelltown and an additional nine stores to
open by June 2009. Another 50 regional and city stores will also roll out by 2010.
Creator Jen Watts is thrilled with the overwhelming success of The Fairies, “the pink world of The Fairies
is looking very magical indeed. With our overriding mission to fulfill every dream, every love, of every
little girl, we strive to produce an age-appropriate and adored concept that is full of friendship, fun, music,
dance and loads of sparkles. Everything else that comes along is a bonus!”
The Fairies also continues to sprinkle its magic internationally, including high ratings on Nick Jr 2 in the
intercontinental
UK. The series is also being screened in Malaysia, Bahrain and Qatar. The first international production
licensing
based on the original format of The Fairies will broadcast in 2009 in Hispanic US and Spanish-speaking
A division of Intercontinental Greetings, Ltd.
Latin America, Spain, Brazil and Portugal.
40
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