TOTAL LICENSING
By Martin Brochstein
SVP Industry Relations and
Information
International Licensing
Industry Merchandisers’
It’s time to invest
Association
www.licensing.org
in your licensing
business!
June 1-3 in Las Vegas. (Licensing U. ses-
We’re at a point in the global economic cycle in
sions actually will begin a day or two
which all of us - LIMA included -- are feeling the
earlier.) The seminar schedule is a mix
pressure to tighten our belts, and watch every last
of more than 35 basic, intermediate
dollar, pound, Euro, kroner, peso, rupee (fill in your
and advanced level sessions, moder-
ated by a host of industry experts.
own local currency if I haven’t mentioned it).
Licensing U. is a vital part of the Licens-
That’s the prudent course for any business to take.
ing Show mix.
Everyone has to be smarter than ever about all facets
Though the show itself offers the op-
of their operations, and take advantage of all
portunity to do business, network with
resources out there.
industry peers, make new contacts and
keep up with latest industry intelli-
gence, Licensing U. provides special-
ized information and perspective on a
Which means that, among other things, - the peculiarities of the specific busi-
broad array of topics. They will range
it’s time to take another look at the ness segment. What kinds of clauses
from analysis of business conditions
resources and services that LIMA of- need to be in agreements with celebri-
and opportunities in emerging global
fers to help the licensing community ties that aren’t required in other licens-
markets to techniques in auditing and
do business, from our directories and ing contracts? What’s the impact of the
royalty strategies, to such hot topics as
other informational resources, to our multiple languages spoken in India for
environmental sustainability and social
job boards and, most especially, to our anyone thinking of entering that coun-
responsibility in licensing and manufac-
ongoing professional education pro- try with a licensing program?
turing. LIMA assembled the program
grams. While some of the topics might seem
based on recommendations from in-
The LIMA Webinar Series - free to all basic, they offer food for thought for
dustry executives and our analysis of
LIMA members, US$99 each to non- even the most experienced profession-
trends in the licensing business.
members - offers regular two-hour al. During the recent webinar on ‘Best
I urge you to go to the LIMA website in
opportunities to hear high-level pro- Practices in Administering a Licensing
the coming weeks, look at the sched-
fessionals give their perspective on Program,’ I was struck by the fact that
ule, and plan to take advantage of all
specific facets of the business. a couple of questions came from an
the expertise that will be available in
They’re great for supplementing your industry veteran who I had assumed
Las Vegas.
own inhouse training, for getting a ‘knew it all.’
This also is a good time to remind the
taste of areas of the business you It sparked a discussion on licensee/li-
licensing community about the year-
might not already be in, and for brush- censor relationships that added even
long CLS (Certificate of Licensing
ing up on your existing industry knowl- more depth to an already-rich presen-
Studies) program already underway,
edge. For members, it’s an investment tation.
designed to provide a comprehensive
in time only. For non-members, it’s a In addition to being able to log into the
education to prepare a participant for
small price to pay to keep current on live webcasts, LIMA members can ac-
a career in licensing. The next CLS
the business. cess both the audio and the presenta-
course begins at Licensing Show.
Topics covered in the first few sessions tion slides at any time from a password-
included areas as diverse as Celebrity protected portion of our website.
Licensing, Opportunities in India, China Another important educational re-
and Southeast Asia, and an examination source is Licensing University - the
For more information on LIMA’s
of the US collegiate and sports market. outstanding, wide-ranging seminar
educational offerings, visit our
In each case, ‘attendees’ got insights program that LIMA has assembled for
website at
www.licensing.org
into - and got to ask questions about the Licensing International 2009 show
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