TOTAL LICENSING
pressure in which case licensors, licen- on any one area. focusing on?
sees and retailers will have to figure Such diversification includes proper- Jessica Dunne: “Disney is truly a glo-
out new models. On the other hand as ties (both classic and new), categories bal brand and we have a very strong
we have regularly observed in the past, (including activity in live events), re- footprint around the world. We will
new categories or industries will open tailers (across mass, specialty, depart- continue to invest in local content to
up to licensing and this is where some ment, grocery, etc.) and territories as drive our connection with consumers.
growth could come from”. we reduce our dependence on North As we continue to improve our TV dis-
America”. tribution and extend our film content,
What measures are you taking or Maura Regan: “As a non-profit the consumer products team will con-
planning to take to minimize the educational organization that derives tinue to grow and lead development,
impact of the financial downturn? much of its operating income from especially in emerging markets. We
Gustavo Antonioni: “The creation our licensing activities, we have always continue to be bullish about Eastern
of ITV Global Entertainment, formed managed our business very closely. Europe, Latin America, China and India
from the merger between Granada In- We will continue to evaluate new op- growing more aggressively than other
ternational and Granada Ventures, has portunities and decisions in the con- parts of the world. However, we do
made us a completely integrated com- text of our long range strategy”. believe we are putting the plans in
pany – we have pooled our product Bruno Schwobthaler: “As WBCP place today to take full advantage of
and pooled our people. We are in the EMEA, we have always looked at bal- the mature markets when they emerge
unique position to provide our part- ancing our portfolio between Clas- from this economic downturn”.
ners with one-stop shop service that sics, Movie Franchises, New Releases Al Kahn: “We will continue to sup-
can include co-production, broadcast, and third-party representations such port properties on a global basis, par-
sponsorship, advertising opportunities, as football to be able to face difficult ticularly in territories where there are
licensed products, and international TV times. This will continue to be our ap- drivers for those properties…no dif-
sales. By combining one or more of proach especially since we have some ferent than in a good economy. For
these services for clients, we are pro- very strong properties in all of those 4Kids, the Asian market is one of the
viding unparalleled value and its what segments”. few untapped areas of real expansion
customers are looking for as everyone and revenue growth for us”.
is after that additional value add”. Will you look to give retailers in- Liz Kalodner: “As we are a fairly
Jessica Dunne: “Disney is focusing creased support? new and growing organization, we’re
Maura Regan
on our core properties because we Jessica Dunne: “We’ll continue to at the beginning stages of our inter-
Sesame Workshop
know mom and kids love them. We support our retailers with product national expansion. That affords us
are very fortunate to have tremendous differentiation, compelling marketing the opportunity to spread our wings
new content that will continue to add programs and partnership programs across multiple territories, and we
excitement and a fresh approach to that are mutually beneficial”. have new agent relationships in Asia,
our classic portfolio. In Disney Prin- Liz Kalodner: “CBS has several high Scandinavia, the Middle East and East-
cess, we will have a brand new theat- profile properties in 2009 including ern Europe. In each new territory, as
rical next Holiday season with “The Star Trek and the new 90210 TV se- well as Australia, Europe, Canada and
Princess and the Frog”. We will also ries where marketing and promotion Japan, we will focus our attention on
have our second Tinker Bell story to efforts will intensify and will drive the key properties that have real inter-
support Disney Fairies. In Boys, we’re consumers to retail. We look at the est and traction. Not all shows work
ramping up our product development retail/licensor relationship as a mutu- in all territories, so we will focus on
and strategic plans to take advantage ally symbiotic one and hope that we properties vs. focusing on territories”.
of the re-release of Toy Story 1 and will continue to support each other in Maura Regan: “Sesame Workshop
2, and of course, the long-awaited Toy a way that makes financial sense for airs programming in over 140 coun-
Story 3. For the younger kids or the both”. tries. We have always focused our
adult “young at heart” we’re working Bruno Schwobthaler: “We work licensing business in key countries in
on new product ideas for Mickey and with all key retailers in EMEA and for Latin America, Europe and Asia. We
Pooh that will continue to drive these 2009 and beyond we want to develop will continue to do that while devel-
classic properties around the globe. the depth and breadth of our retail oping secondary markets. We remain
Bruno Schwobthaler
So yes, there is a financial downturn relationships. More than ever no one committed to specific markets for
Warner Bros
but Disney is in one of its strongest - ourselves, licensees and retailers can long term growth opportunities and
Consumer Products
positions ever as far as content and afford not to maximise business op- have deployed resources accordingly”.
new product programs yet to be re- portunities”. Bruno Schwobthaler: “In EMEA,
vealed”. in addition to the Big 5 (UK, France,
Liz Kalodner: “Just as individual in- On a global basis, will the down- Italy, Spain, France) we are looking at
vestors are advised not to put all their turn affect your priorities in terms Nordic, Greece, Turkey, Poland and
eggs in one basket, we will focus on a of territory activity? Russia in particular to drive our sales
diversified portfolio so as not to rely If so, which territories will you be growth.”
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