TOTAL LICENSING
were already aware of the positive reac- FREEJ we have entered the market very ty different FREEJ items in stock. These in-
tion of the local market towards FREEJ. successfully and see increased sales on a clude art and musical items, family games
And we were right. Every time there is a daily basis”. plus toys, such as balls and kick trainers
new FREEJ product or project, the excite- Shanasheel: “We already extended our for boys. There are a lot of new additional
ment keeps on growing”. lines to add other toiletries and have ex- items in the pipeline and we are also
Mega Star: “Our relationship started panded our perfume contract. So far the working on extending the different lines
in early 2007 having secured the home response of the market to our products is in the future”.
video entertainment licensing rights to exceeding all expectations. ”
manufacture and distribute the first three Simba: “We are working very hard on When Lammtara announced
seasons – each comprising 15 episodes our licensed products and Lammtara their association with Tatweer
- throughout the GCC - a total of 15 does its share to promote the brand suc- for FREEJ Dubailand, what was
countries in all. We are also proud to an- cessfully. So, yes, we are very confident your reaction and how do you
nounce that Mega Star was Lammtara’s that this brand does not only have local think it will help your licensing
first licensee having secured a 3 year growth potential but might also embrace activities?
agreement”. other markets”. Bin Saifan: “This is another big oppor-
METS: “METS signed a five year royalty tunity for all of us. As a licensee you don’t
agreement with Lammtara in Late 2007. How many different FREEJ prod- just keep up with every demand but you
This covers the juice and water category ucts do you have and what are also come up with more profit generating
for the UAE and Oman markets, with op- your plans in terms of introduc- projects to take full advantage of every
tions for other GCC countries”. ing new products? opportunity. Again we are very excited
Shanasheel: “We have been working Bin Saifan: “Right now we hold the li- about this and we’re looking forward to
with Lammtara for two years since we cense for plush products, covering dolls, exploring new themed theme park mer-
approached them with a view to taking a key chains, accessories, slippers and other chandise in the years to come”.
license for perfumery items”. novelty items. We are constantly develop- MegaStar: “This is breathtaking! It is
Simba: “Our first Freej item rollout ing new designs to keep up with the show’s a true endorsement as to the “Power of
started in 2007, shortly after the series evolution. If a new character is introduced FREEJ”. Its cultural appeal and popularity
was aired on Dubai TV (starting Ram- within a given season, we are the first to is a true success story that will see the
adan 2006)”. bring this to life from a merchandise per- longevity of the brand’s IP reflected in a
spective. We will have achieved more than major theme park. Congratulations to
Do you expect to continue to see 50 SKUs within the first 18 months of Lammtara.”
growth in your FREEJ licensing? our association with FREEJ and there is METS: “The announcement from Lam-
Bin Saifan: “Definitely! We have plans much more to come.” mtara and Tatweer that FREEJ will align
to expand and with the continued sup- Mega Star: “So far, Mega Star have with the first ever Arabic Theme Park was
port of Lammtara and belief in each released the first (2007) and second amazing and is truly a major achieve-
other as partners there is so much more (2008) seasons of animation comprising ment in such a short space of time. Not
we can do. We are positive that 2009 will a total of 30 episodes within a DVD Box only does this confirm the popularity of
be even better than 2008”. Set format. We are now looking forward the property, for METS, it will also sup-
Megastar: “YES, without a doubt. We to releasing Season 3 DVDs in 2009. It is port additional distribution channels to
strongly believe that FREEJ is here to our desire to look to capitalize even more complement our existing roll-out and
stay. The brand is going from strength on our association with the release of a will, no doubt, extend the reach of our
to strength and we form part of a very special limited edition of FREEJ DVDs of licensed product lines.”
structured licensing program that has Season One and Two, and the Trilogy and Shanasheel: “I think the Freej theme
been successfully launched throughout we are looking forward to future seasons park will be one of the most popular des-
the GCC region. The announcement of the in the years to come”. tinations which people from everywhere
partnership between Lammtara and Tat- METS: “Currently Middle East trad- will plan to visit. As a licensee we need to
weer to launch the first-ever Arabic Theme ing stores have a product line of Pure plan to develop more business to cover
Park in the world using FREEJ proves that Fruit Juices categorized into six different market requirements. And this is a real
Dubailand endorses the view that the ex- flavors. We have also introduced a new bonus to us”.
pansion of FREEJ in such a short space of product line of Pure Drinking water. As for Simba: “We were, and still are, amazed.
time into most GCC countries is remarka- the future, the sky is the limit and oppor- This association is definitely something
ble. I am very positive that FREEJ has the tunities are countless. Yes there are plans every licensee would dream of. It is good
ability to enter key international markets for further categories and product exten- news not only for us but also for every
outside those of the GCC”. sions. However, those will be disclosed in FREEJ licensee. A project of such a mag-
METS: “We have high expectations and due course”. nitude supports this already strong brand
confidence in the growth of our FREEJ line, Shanasheel: “We have six different and helps to spread the word even fur-
which was one of the reasons we looked ranges, (each comprising three to six dif- ther. Dubai generates a huge amount of
to extend our existing products. This is ferent fragrances), and will have a new publicity and visitors from nearly every
not an easy category as the competition perfume range on sale from mid 2009”. nationality around the world. Who would
is established but, through the Power of Simba: “Currently we have around thir- not like this opportunity?”
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